06 2013 November
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...
Read Now27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
Read Now06 2013 August
How To Write An Open Letter Like Jeff Bezos
The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post...
Read Now24 2013 June
What 5 Fake Ads Can Teach You About Great Marketing
Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years...
Read Now13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
Read Now22 2013 May
How Do Big Brands Answer 16 Essential Social Media Questions?
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...
Read Now16 2013 April
10 Smart Ways TurboTax Helps Users Suffer Less
TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can...
Read Now10 2013 April
Why Simplicity Saved Apple, But Couldn’t Save JCPenney
Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera,...
Read Now25 2013 March
ePatient 2015: A New Research Report On The Connected Patient Of The Future
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now21 2013 February
Why Being REAL Matters More Than Being Perfect
Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me...
Read Now13 2013 February
Inside the Greatest Online Product Launch Since Gmail
Looking back, it’s fair to say the launch strategy Google used back in 2004 has become legendary. When the new platform first came out offering...
Read Now12 2013 February
7 Magical Marketing Lessons From Disney World
Disney World isn’t just a magical place for families or kids. It’s also pretty magical for marketers too. The Disney Institute has been around for...
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