
07 2014 July
The Underappreciated Brilliance Of The Helpful Honda Campaign
In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers...
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01 2014 April
The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real
The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced...
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24 2014 February
The Best And Worst Of 2014 Sochi Olympics Marketing Strategy
Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...
Read Now20 2014 February
Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)
If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....
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03 2013 December
The HSBC Story: How To Squander Great Advertising And Lose A Customer For Life
In case you hadn’t noticed, your bank wants to upsell you more services – and sometimes that’s not a bad thing. Unless your bank happens...
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06 2013 November
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...
Read Now27 2013 August
What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing
This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....
Read Now06 2013 August
How To Write An Open Letter Like Jeff Bezos
The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post...
Read Now24 2013 June
What 5 Fake Ads Can Teach You About Great Marketing
Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years...
Read Now13 2013 June
15 Big Brand Lessons From The 2013 Corporate Social Media Summit
There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...
Read Now22 2013 May
How Do Big Brands Answer 16 Essential Social Media Questions?
In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...
Read Now16 2013 April
10 Smart Ways TurboTax Helps Users Suffer Less
TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can...
Read Now10 2013 April
Why Simplicity Saved Apple, But Couldn’t Save JCPenney
Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera,...
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