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post thumbnail for The Underappreciated Brilliance Of The Helpful Honda Campaign

07 2014 July

The Underappreciated Brilliance Of The Helpful Honda Campaign

In 2007 an association of about 50 Honda dealerships based in the Southern California area launched a bold experiment. Faced with the reality that customers...

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post thumbnail for The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

01 2014 April

The Selfie Silencer And Other Silly Startup Ideas That You’ll Wish Were Real

The greatest word The Simpsons ever offered to the English language was “craptacular.” When Bart Simpson used it to describe Homer’s Christmas decorations, he introduced...

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post thumbnail for The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

24 2014 February

The Best And Worst Of 2014 Sochi Olympics Marketing Strategy

Just mention “Olympic Marketing” to anyone in communications and two images will likely come to mind immediately. The first is the predictable 30 second spot...

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post thumbnail for Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

20 2014 February

Why Most Trends Don’t Matter (And 15 New 2014 Trends That Do!)

If you believe the typical trend declarations for 2014 – this is going to be the year of big data, wearable devices, and ubiquitous tablets....

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post thumbnail for The HSBC Story: How To Squander Great Advertising And Lose A Customer For Life

03 2013 December

The HSBC Story: How To Squander Great Advertising And Lose A Customer For Life

In case you hadn’t noticed, your bank wants to upsell you more services – and sometimes that’s not a bad thing. Unless your bank happens...

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post thumbnail for The 300 Year Old Female Entrepreneur Story You’ve Never Heard

06 2013 November

The 300 Year Old Female Entrepreneur Story You’ve Never Heard

“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...

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post thumbnail for What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing

27 2013 August

What 7 Masters Of Persuasion Can Teach You About Behavioral Marketing

This past weekend one of the first ever conferences on consumer psychology and behavior focusing on marketing, sales and business strategy quietly took place in Stamford, Connecticut....

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post thumbnail for How To Write An Open Letter Like Jeff Bezos

06 2013 August

How To Write An Open Letter Like Jeff Bezos

The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post...

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post thumbnail for What 5 Fake Ads Can Teach You About Great Marketing

24 2013 June

What 5 Fake Ads Can Teach You About Great Marketing

Sometimes clients don’t buy great ideas. And sometimes creative people have great marketing ideas for brands they don’t work on. I have thought for years...

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post thumbnail for 15 Big Brand Lessons From The 2013 Corporate Social Media Summit

13 2013 June

15 Big Brand Lessons From The 2013 Corporate Social Media Summit

There are all kinds of ways to judge the quality of a conference. Some people look at the venue, or the number of attendees. Other...

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post thumbnail for How Do Big Brands Answer 16 Essential Social Media Questions?

22 2013 May

How Do Big Brands Answer 16 Essential Social Media Questions?

In just a few weeks, it will be time once again for one of my favourite marketing events of the year. No, it’s not the...

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post thumbnail for 10 Smart Ways TurboTax Helps Users Suffer Less

16 2013 April

10 Smart Ways TurboTax Helps Users Suffer Less

TurboTax is like the financial equivalent of anesthesia before a surgery … you know you are about to do something painful, but at least you can...

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post thumbnail for Why Simplicity Saved Apple, But Couldn’t Save JCPenney

10 2013 April

Why Simplicity Saved Apple, But Couldn’t Save JCPenney

Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera,...

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