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The birthday of a nation is a perfect moment to celebrate heroes and the American hero I pick to honor on this 4th of July is Gilbert Grosvenor.While his name might be unfamiliar, the brand his family has managed for more than a century has left a large, yellow-bordered mark on the world. The National … Read more
Do you wish you had a better memory? Over the years I have probably read more than a dozen books that promise tips and tricks to improve your memory. Some are pretty formulaic, and others are slightly useful but hard to digest. The one I have come back to several times is Moonwalking with Einstein, first … Read more
From the cinnamon trees of the Philippines to the Patagonian cypress that lives for over 3000 years, this is the ultimate coffee table book about trees. More interestingly, though, it’s a fascinating way to read about the history of humanity through the trees that have sustained and carried us. Published in partnership with the Global … Read more
On September 10th, my new book will hit bookstores (preorder link) but right now, we are launching our one-word book review program and chance to get a free exclusive digital copy of the book. Here’s how to participate: For those of you who know my decade-long Non-Obvious trend series, this book was written to be … Read more
I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy a piece from Wired that digs into the misunderstood world of paid reviews and why it has become so prevalent across books, movies, hotels and just about any other experience that you can read … Read more
After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a look at six curated macro trends from the hundreds of books published in 2023: Human AI, Good Work, Beyond Happiness, Forgotten Foundations, Broken Healthcare and Fix the Future. You can … Read more
Books are an anomaly when it comes to how “bestsellers” are ranked. Movies are judged by their total box office numbers. Music is rated based on listens and album sales cumulatively. By contrast, a bestselling book generally earns that designation after a single great week of sales. Or in the case of an Amazon bestseller, maybe … Read more
For the past several months our team at Non-Obvious has been quietly devouring all the books that have come in as submissions for our annual book awards program. It’s always a magical time to have so many books coming in every day and to see just how diverse the topics happen to be. This year’s … Read more
Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy is that sometimes those reviews are unfair, biased or come from people who have never actually read the book. Author Cecilia Rabess is a case study in what happens when a book … Read more
Every year the team at Non-Obvious Company selects the best non-fiction books of the year. Here are our picks for the top books published in 2022.
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
