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Wide-eyed predictions of the future are fun to read, and even more fun to write. Yet for every book that promises to predict the future, there remains a nagging problem at the heart of those predictions: that future, which should already be here, continually seems far off. Why isn’t tomorrow’s technology already here? That is … Read more
Back in April of 2023, Sal Khan (founder of Khan Academy) did a TED talk with a timely title: How AI Could Save (Not Destroy) Education. It was near the start of what would soon become a full-blown debate about the role of AI in schools, whether kids are stunting their learning and intellect by … Read more
Chris Anderson knows big ideas. As the head of TED, the global organization behind TED talks and TED X events, he has been witness to the backstory of more big ideas than most. His biggest is that humans are hardwired to be generous. Not that it’s easy to remember that in a world that seems … Read more
What were the best 15 books of the year in 2024? Join us for this LIVE announcement of the best books of the year curated by Rohit Bhargava and the team at the Non-Obvious Company. We will announce the 10 shortlisted titles as well as the best five books of the year. In the show, … Read more
After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book Awards was just announced today! These are the best 100 non-fiction books published in the past twelve months, and you can see the full list on the book awards website » … Read more
This week is the first announcement for our annual Non-Obvious Book Awards and we just published our list of the Top 100 books of the year that made our annual Longlist. As part of our judging process, I also spend some time looking for some macro themes across the many submissions we receive. In total, we … Read more
As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out and engaging in a bit of consumerism yourself to get deals, buy gifts and spend some money on things you probably don’t need. In advance, I’d like to recommend picking … Read more
Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book … Read more
If the upcoming U.S. Presidential election and potential ensuing backlash and chaos has you up at night, this book might offer a helpful reminder that everything happens on a much longer timescale than we sometimes feel as we live through history. In the book, renowned futurist and geopolitical expert George Friedman paints a picture of … Read more
In Four Lost Cities, science journalist Annalee Newitz takes readers on a journey to explore the rise and fall of four ancient cities: the Neolithic site of Çatalhöyük in Central Turkey, the Roman vacation town of Pompeii on Italy’s southern coast, the medieval megacity of Angkor in Cambodia, and the indigenous metropolis Cahokia, which stood … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
