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As part of the celebration for National Siblings Day, I chose to resurface The Sibling Effect this week—a book written several years ago about the impact that birth order and our siblings have on our personalities and trajectory. Reading this book, you may not agree with some of the theories inside or you may feel a bit … Read more
This past week, I debuted a new keynote talk at SXSW, and it was all about understanding people. I will share the full video when it comes out in a few weeks, but in case you want a behind the scenes look at the tips, here’s the full list: Aside from the tips, I recently … Read more
In case you’re not familiar with author Tim Ferriss, here’s a crazy fact about him: If he’s in a time when he isn’t checking email (usually for three weeks at a time), he deletes all the emails he has received and asks people to resend them if they are really that important. Tim’s first book The 4-Hour Workweek was … Read more
Chris Anderson knows big ideas. As the head of TED, the global organization behind TED talks and TED X events, he has been witness to the backstory of more big ideas than most. His biggest is that humans are hardwired to be generous. Not that it’s easy to remember that in a world that seems … Read more
The future of work is hybrid. If there was one prediction I heard most often about the workplace coming out of the pandemic, this was it. Why would anyone want to return to work once they were able to stay at home and do Zoom calls in their pajamas? And presumably the savings on office … Read more
Back in 2017, I selected this book as a winner in our Non-Obvious Book Awards program that year because of how perfectly it described a new sort of persuasive art that then President-elect Donald Trump had perfectly mastered. Just in time for this latest election, Dilbert-creator Scott Adams has a 2nd Edition of the book … Read more
At several points over the past few years, I’ve showcased a story about women who make the personal choice not to have children. Usually, their stories are ones of personal bravery, confidence and empowerment. This week I came across an article that was one of the first to talk about a more invisible side of … Read more
How much stuff is enough? Most of us would agree that compulsive hoarding crosses a line, but how common is it exactly and what can the behavior of “those people” living amongst thousands of stacked up magazines incapable of getting rid of any teach us about our own humanity? You’ll find the answers in this … Read more
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more
Seat reclining does not improve your leg room. That’s just one of the underappreciated truths about airplane seats that seems like it needs to be said repeatedly out loud for traveler’s benefit as we head into the busy Spring and Summer travel seasons. If you have suffered through having an unexpectedly reclined seat shoved toward … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
