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This week the first all-female crew for a “manned” spaceflight headed to space—for ten minutes—on Blue Origin’s New Shepard rocket. One of the passengers was pop singer Katy Perry who reportedly broke into song while on the flight (What a Wonderful World) and promptly kissed the ground when she landed safely back to Earth. Again, … Read more
Oprah Winfrey stepped down from the board of Weight Watchers, ending her longtime affiliation with the brand. If you’re looking for a bellwether to judge the future of the diet industry, this may be as good as any. Earlier this year she had admitted to taking a GPL-1 weight loss drug, and shortly after her move, Weight … Read more
Six years ago, Victoria’s Secret shelved their popular runway show after significant blowback from media and consumers alike who felt the show was objectifying women. Since then, the brand has had to go through leadership changes and significant soul searching about what it stood for. This week they brought back their runway show in an attempt to … Read more
This is the first Olympics which will have true parity in terms of male versus female athletes and competitors. It’s a big story here at the Olympics, and rightfully so, but the Games also showcase a different reality that may not be realistic to project onto fan behavior outside these Games. Unlike non-Olympic time sports audiences, … Read more
There is a moment in Katy Perry’s new video for “Woman’s World” where she sticks a gas pump into her backside and turns the clock backward to a 2010s era pop video that had Rolling Stone magazine offering some heavy criticism: “rarely has someone so misread the room.” For her part, Perry defended her video suggesting … Read more
The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in … Read more
This past Mother’s Day one recurring story was about the impact that motherhood has on the careers of women. One survey found that two-thirds of new mothers have considered leaving the workforce due to the cost and stress of childcare. Many others leave the workforce by choice to be at home for their kid(s).Regardless of their reasons, … Read more
This week, the “world’s first Miss AI” digital beauty contest was announced with $5000 prize awarded based on beauty and skill using AI tools. One tech expert predicted that the AI girlfriend industry could hit $1B in revenue soon despite multiple reports of how the creators of these digital companions may be hoarding your private data. While these issues could … Read more
European telecommunications giant Deutsche Telekom launched a campaign using deepfakes to scare parents into being more careful about what they share online. The effort is meant to illustrate the dangers of “sharenting” (parents oversharing photos of their kids online). The video showcased is a disturbing imagined future where kids are suffering from identity theft, exploitation and … Read more
When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good strategy to rely on the vapid commentary of social media influencers enjoying an all-expenses paid junket to your headquarters China. This week, retail giant Shein created their own predictable self-imposed controversy when … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
