04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
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22 2013 January
How Samsung Wins By Channeling Its Inner Seinfeld
Samsung’s first hit ad for the new Galaxy phone was a parody of mindless Apple-istas waiting in line outside an Apple store. It introduced a...
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14 2013 January
Why Tackling Obesity NOW Is A Smart Strategy For Coke
Consumers want what they want. How often have we heard this used as a defense for selling just about anything, whether it is good for...
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19 2012 December
5 Smart Ways For Using Video To Sell Products
About a year ago, I hacked my wallet. Actually, I bought a new wallet, and as an added feature it included a pocket with a...
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28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
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26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now02 2012 November
12 Powerful Ideas On Creativity & Business From The PSFK Conference
Groucho Marx once quipped, “I don’t care to belong to any club that will have me as a member.” I always feel his sentiment just...
Read Now25 2012 October
5 World Changing Ways To Avoid BS And Be More Believable
I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page...
Read Now13 2012 September
The Surprisingly Simple Secret of Social Advertising
There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically...
Read Now27 2012 July
The Best And Worst Of London 2012 Olympic Marketing Roundup
NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As...
Read Now17 2012 July
Dollar Shave Club Offers The Cure For Overmarketing
My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade...
Read Now21 2012 May
How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...
Read Now07 2012 March
A Marketing Lesson From The Most Depressing Magazine Ever
I'm not really sure when I started getting Reader's Digest delivered to my home, or even if I subscribed to it. I am a sucker...
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