25 2011 October
Audubon Society Promotes Happy Bird Watching, Not Angry Bird Tossing
Imagine you're the marketing team at the Audubon Society, a group that has been around for nearly a century and your mission for that time...
Read Now26 2011 July
Toyota Venza Reminds Us Of The Dangers Of Evangelism
If there is one universal truth that almost no one in the world of technology or social media has figured out, it might be this:...
Read Now03 2011 May
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of...
Read Now18 2011 April
What David Ogilvy Can Teach You About Good Manners
There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers...
Read Now13 2011 April
A Promising Future For Branded Entertainment
If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive...
Read Now17 2011 March
How ABC Killed Their Fan Base (And What All TV Networks Should Learn From It)
In Dilbert, Mordac is the character who is described as the "preventer of information services." He is a caricature of the unhelpful IT support tech...
Read Now26 2011 February
How Levi's Rear View Girls Video Went Sneakily Viral
About two weeks ago, Levi's creative team in Australia hatched what seemed like a brilliant campaign stunt idea to promote the Levi's Curve ID jeans...
Read Now21 2011 February
How Advertising Saved Art, Pixar And (Maybe) Creativity
There was a time when Pixar nearly went out of business. Yes, the studio that has been essentially printing their own money thanks to an...
Read Now07 2011 February
The Best And Worst Of Super Bowl Marketing Strategy 2011
This is not a blog post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing...
Read Now06 2011 February
Why TV Doesn't Matter For The Super Bowl Ripple Effect
The Super Bowl is the largest advertising event in the world. This year, brands will pay an average of $2.8 million to $3.0 million for...
Read Now20 2010 December
5 Crowdsourced Consumer Trends To Watch In 2011
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research...
Read Now27 2010 November
Small Business Saturday: Amex's Smartest Marketing Effort Yet
This morning as most Americans will wake up after the busiest "Black Friday" shopping day of the year, a weekend of buying and saving is...
Read Now01 2010 November
How Political Advertising Is Killing Marketing (And How To Fight Back)
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. - David Ogilvy If marketing were a person, political...
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