Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

What David Ogilvy Can Teach You About Good Manners

IMB_DavidOgilvy There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers to little things. A powerful reminder of how important those little things are comes from the founder of the brand I work for, David Ogilvy, who said:

"I always use my clients' products. This is not toadyism but elementary good manners."

We all have a filter when it comes to biased reviews or people who we feel are simply being paid to flack for some product. The point most of us forget is that knowledge and proximity can easily translate into affinity. In other words, we often buy the brands we work with – not because we have to, but because we want to.

Of course, there are always examples like the loyal Coke drinker who is required to drink Pepsi because of where he works … but for every example of forced allegiance, there are dozens of others where the affinity is real and authentic. It should not be a foreign concept that people believe the best product on the market is the one they work for and the one that they know the most about.

The flip side of this is that negativity comes from personal experience as well. For example there are several brands that I had such a sour experience with while pitching for their business that I will never be a customer of their products or services. The point of all this is simple: your employees and the organizations your brand works with are potential advocates, or potential detractors.

So the next time you consider bringing on a new vendor or hiring a new employee – remember that how you treat them makes a difference.  The little things (like good manners) still matter … as they always have.

1 thought on “What David Ogilvy Can Teach You About Good Manners”

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)


Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.


#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object


Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message