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The Non-Obvious Insights Blog.

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Since 2004.

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Stop Selling Products & Services and Sell Projects Instead

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Snickers Launches Plan To Sell Candy Bars Based On Emotions

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Nissan Will Make Its Electric Cars “Sing” To Protect Pedestrians

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Why You Can Focus In A Noisy Coffee Shop, But Not A Noisy Office

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How Diverse Are US Newsrooms? Not Very …

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Google’s Cupcake Problem Shows The Dangers Of Tunnel Vision

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BBC Newscaster Realizes On Air That A Story Isn’t Newsworthy

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How Chicken Feathers Could Be The Future Of Home Insulation

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IKEA To Sell Some Products Via Other Retailer Sites

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The Non-Obvious Insights Newsletter. Non-Obvious Insights
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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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