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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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2020 Will Be The Year Of Bullsh*t. Here’s How To Survive …

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5 Non-Obvious Megatrends Changing Our World In 2020

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Why Scientists (And The Rest Of Us) Need Robots To Fear Their Own Death

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This Japanese Hotel Costs Just $1 Per Night … If You Livestream Your Stay

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Inside India’s First Brand For Curly Haired Women

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3 Non-Obvious Insights From the Launch of Disney+

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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The Non-Obvious Insights Newsletter
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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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