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The Non-Obvious Insights Blog.

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Since 2004.

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On Making Word of Mouth and PR Work Together

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Going Micro: Affiliate Marketing Online Finds a Niche

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Something Smells Good at IAD

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Marketing with Blogs

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Intelligent TV and Online Communities

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Media Bias and the Redskins Bandwagon

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Priority Club Redefines the Travel Loyalty Program

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Google Outsells Sun in Enterprise Hardware?

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TrendSpot: The Rise of Human Search Filters

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Aquafina Asks Consumers to Film their New Year's Resolution

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The New US Airways Missed WOM Opportunity

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Sports Fans and the Anti-You Website

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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