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Be More Interesting Since 2004.

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Apr 24

The Complex Reality of “Girlbosses” In Space

This week the first all-female crew for a “manned” spaceflight headed to space—for ten minutes—on Blue Origin’s New Shepard rocket. One of the passengers was...
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Aug 22

A Gallery of Marketing and PR in Second Life

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The Life of Social Media Optimization

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Aug 17

Forget Expensive Spokespeople, Try a Passionate Spokesblogger

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Aug 15

Dell Uses Blog to Communicate About Battery Recall

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Aug 13

Singelringen Promotes "Single Power" As a Way of Living

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Aug 10

5 Rules of Social Media Optimization (SMO)

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Aug 09

NBC Markets 2 New TV Pilots on Netflix

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Aug 06

Snakes on a Plane Viral Campaign Misses the Multicultural Mark

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Aug 04

5 Case Studies in Reinventing Book Marketing

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Aug 02

Ritz Camera Puts Carmen Electra Behind the Lens

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Jul 31

Eons.com Offers a New Online Community for Boomers 50+

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Jul 28

Understanding the Mom Blogger Revolution

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

The Complex Reality of “Girlbosses” In Space

April 24, 2025

Tattoorism and the Elusive Quest for the Ultimate Souvenir

April 23, 2025

The Non-Obvious Book of the Week: The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr

April 22, 2025

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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