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The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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Using Blogs for Personal Marketing

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MSN Launches Player Blogs on Road to the World Cup Site

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Do Impressions Matter in Search Marketing?

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Lessons on Timing from a Bridal Show

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Cool Sunday Sites: Fastr, Bad Design Kills, & Googlewhacking

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Does Advocacy Work Better Online?

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On Making Word of Mouth and PR Work Together

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Going Micro: Affiliate Marketing Online Finds a Niche

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Something Smells Good at IAD

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Marketing with Blogs

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Intelligent TV and Online Communities

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Media Bias and the Redskins Bandwagon

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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