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Dedicated To Helping Readers
Be More Interesting Since 2004.

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May 20

Should All Celebrities Be Advocates?

Earlier this month, a campaign on TikTok known as Blockout 2024 was launched as a response to tone-deaf social media posts from celebrities and online...
Read More about Should All Celebrities Be Advocates?

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Feb 08

The Online Travel Marketing Paradox

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Feb 06

The Future of Online Communities: A Panel and a Poll

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Feb 05

IdeaBar: CGM, the SuperBowl and a New Model for TV Advertising

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Feb 01

The 2007 Marketer's Sneak Preview Guide to SuperBowl Advertising

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Feb 01

Mahindra Uses Blogs to Sell Tractors – Now What's Your Excuse?

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Jan 31

Chalkvertising: Watch Julian Beever Create One of his 3-D Pavement Drawings

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Jan 29

IdeaBar: "Beaconvertising" And New Social Media Phones

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Jan 26

Google Celebrates Australia Day With An Aerial Maps Mashup

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Jan 26

Sneak Preview: Rembrandt TV Ad to Break on Desperate Housewives This Sunday

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Jan 25

The Aveeno Fountain of Youth

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Jan 24

What Brands are you Passionate About?

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Jan 22

Trendspot: Simplicity Marketing from Apple, Nintendo, and UPS

Coming Soon: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my upcoming book about the 4 secrets of becoming a non-obvious thinker - coming 09/24!

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

Should All Celebrities Be Advocates?

May 20, 2024

Momternships and How to Fight the “Motherhood Penalty”

May 17, 2024

The True Story of How America Killed the Jalapeño Pepper

May 15, 2024

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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