The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
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Since 2004.

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A Recap of Ideas from Nielsen's CGM Summit 2007

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What You Can Learn About Marketing From the Brazilian Soccer Team

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7 Lessons On How To Be a Great Client

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Idea Bar: The Uber Business Card

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The Best Marketing Book You've Never Read

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Blog Action Day: 7 Tips on Eating Differently To Impact Climate Change

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8 Marketing Ideas from Facebook Groups

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10 Truths of Marketing in a Web2.0 World

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The Gun Is In The Wrong Hand

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The Future of PR Means Dumping The Inferiority Complex

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Can LitLiberation Raise $1 Million For Public Schools in 4 Weeks?

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Thinking Outside the Demographic – Why Customer Passion Matters More

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

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About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

A Major Reinvention of Food Policy May Be Coming. Is That Good News?

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

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About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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