The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

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How NBC Universal Is Helping CES Go Beyond Gadgets

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My 3 Social Media New Year's Resolutions

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The Shortest 2008 Trend Prediction Ever … Two Words

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The PR Revolution Amazon's Kindle May Be Bringing

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The Top 10 Most Underappreciated Metrics To Track in 2008 – Part II

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The Top 10 Most Overused Metrics of 2007 – Part I

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The Dilbert Blog and the Danger of Blog Dissonance

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How Much Does Online Privacy Matter To You?

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A Revolutionary Idea: Branding Tap Water

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Why Brands Should Skip the "Conversation" on YouTube

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17 Unpublished Posts And A Blogging Lesson

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Announcing The Ultimate Marketing Bookstore

Recently Released: My New Book

Non-Obvious thinking

Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.

Download Excerpt 

About Rohit

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Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.

Recent Posts

A Major Reinvention of Food Policy May Be Coming. Is That Good News?

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The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti

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Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

About the Non-Obvious Insights Blog

Helping People See What Others Miss Since 2004

The Non-Obvious Insights Blog was originally born nearly twenty years ago as the Influential Marketing Blog. One of the earliest popular blogs devoted to marketing, it soon built a large audience of communications professionals and was named a Top 25 blog by AdAge magazine.

Over the past two decades, Rohit has continually shared fascinating stories curated from the Internet, all with the aim of helping readers to be more interesting. Eventually renamed The Non-Obvious Insights Blog, today the stories he shares here are inspired by his Webby Award honored weekly newsletter.

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