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11 2025 December
Apple Finds the Wrong Way to Measure Innovation
The iPhone Air is a sales disaster with some media outlets reporting “virtually no demand.” The latest Samsung S25 is also facing disappointing sales results....
Read Now14 2006 March
Take the Multilingual Challenge: Globalize Your Blog
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations...
Read Now13 2006 March
The Greatest Viral Marketing Tool Ever
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever...
Read Now10 2006 March
Spun and Peerflix – Online DVD Trading Then & Now
One of my favourite holdover sites from the dot-com era that is still around today is Spun.com. I have always loved the idea of creating...
Read Now09 2006 March
In Search of Photopedia …
Like most other parents of a one and a half year old, my house is filled with books. Picture books, soft books, waterproof books, popup...
Read Now07 2006 March
New Blogfeeds Launched: Public Relations, Advertising, Pharmaceutical, Ogilvy
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing...
Read Now06 2006 March
GMC's New Viral Campaign Fails to Deliver
In times square this weekend, I spotted a long billboard with mathematical equations and schematic drawings along with the cryptic URL – www.beyondthedrawingboard.com. Unfortunately, a...
Read Now03 2006 March
Using Wikipedia for Marketing
During the Search Engine Strategies conference, I attended a panel focused on SEM in relation to online communities – with a particular focus on deli.cio.us...
Read Now28 2006 February
7 Rules for Agencies Getting into Search
I’m at the Search Engine Strategies Conference in New York and will be participating in a panel discussion tomorrow about agencies and search. The topic...
Read Now27 2006 February
Nike Survives Ill-fated JoinBode.com Effort
Using celebrity spokespeople can be a tricky thing – especially when it comes to athletes and sports sponsorships. Nike and Visa both learned this with...
Read Now24 2006 February
NBC Adds Olympic Medal Count to Paid Search Results
As most good content publishers know, there are moments where a highly relevant "nugget" of content from your site will be the piece that generates...
Read Now23 2006 February
bloggoggle: Directory of Blogging Professionals
I came across the beta for this site today, an interesting effort to merge the best qualities from a site like Squidoo (letting individuals share...
Read Now22 2006 February
Why I Read Blogs
The first thing I counsel most of our clients to do who are interested in understanding the blogosphere is to start reading blogs. In many...
Read Now21 2006 February
The Evolution of Marketing
Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from...
Read Now