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14 2025 August
The “Anna Karenina Principle” That Explains How Optimists Differ from Pessimists
The first line of Leo Tolstoy’s famous novel Anna Karenina offers this observation: “All happy families are alike; each unhappy family is unhappy in its...
Read Now13 2005 October
Email Marketing Needs to Get Back to Basics
Yesterday I came across this box banner ad for the Room Store on the Washington Post homepage. As a consumer, I went to the Room...
Read Now11 2005 October
The Storyteller Instinct at We Media
Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels — that the "storyteller instinct"...
Read Now04 2005 October
Sneak Preview: Ogilvy PR BlogFeeds
As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to...
Read Now01 2005 October
The Importance of Having a Personality
Early this year when Apple first released the ipod Shuffle, the webpage highlighting the shuffle focused on the change in world view that the ipod...
Read Now30 2005 September
I might be wrong, but …
Living in DC, one of the things that you become very used to is the qualifying statement. A huge number of people in this town...
Read Now28 2005 September
Fear Marketing
In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to...
Read Now27 2005 September
Photoshop Scores PR Hits on West Wing & Desperate Housewives
Photoshop had some great PR this weekend, from very unexpected sources. On Sunday evening, during the premieres for two of the most popular shows on...
Read Now26 2005 September
Microsoft Losing Marketing Battle for Email Users
Hotmail is dying. As I noted several months ago, my Hotmail account was the direct casualty of the coming of Gmail. There were even online...
Read Now22 2005 September
The Future of RSS
Most popular industry blogs offer multiple feed options for the simple reason that RSS feeds are being used by professionals in many industries to aggregate...
Read Now20 2005 September
Collective Voice and Blogs
The theory of an encyclopedia built through the collective contribution of thousands of laypersons seems to defy logic. After all, how can you rely on...
Read Now19 2005 September
Chrysler's Firehouse: Corporate Blog Gone Wrong
Perhaps aiming to avoid the mistakes of Dell in ignoring Jeff Jarvis’ blog comments and experience, Chrysler PR chief Jason Vines has taken a wide...
Read Now19 2005 September
Going Horizontal on the Internet
Most everything outside of the Internet is vertical. We walk upright. Skyscrapers are, well, sky-high. Books are printed in portrait sizes. Memos, printouts, legal documents...
Read Now16 2005 September
The New Game of TV Marketing
A rising trend with the coming fall lineup for US TV networks is the desire and necessity to make shows more interactive. Though the leap...
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