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Rohit Bhargava 
On a recent trip to Australia, I reached out to a local tattoo artist for a session. After learning it was inappropriate for someone without a native background to get an indigenous design, I opted for one that was a mix of Australian and Indian patterns instead. This is just one of the ways a Condé Nast … Read more
The team of editors at the New York Times that’s currently breaking new ground isn’t one that you’d expect. Gaming has become such a major surging area for the media company that some staffers believe the organization itself is quickly morphing into “a gaming company that happens to offer news.” The brand has long been associated with … Read more
Just in time for the end of the year, the team at Information is Beautiful has put together an infographic with all the “positive trends and admirable global breakthroughs of 2023.” On the list is everything from promising new medical treatments to city-wide pronouncements that are likely to make a major impact to improve local … Read more
Pandas have long been used as a symbol of international cooperation. Known as “envoys of friendship,” the loaning of pandas from China to other nations was so popular for a time that it inspired the term “panda diplomacy” as a way to describe what is otherwise termed in geopolitical circles as “soft power.” This is … Read more
Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption would be nearly impossible to achieve through product alone. In the last several weeks, I’ve discovered several new product examples that the opposite is true. I’m a beer drinker. I’m … Read more
There’s a story I used to tell in my marketing keynotes about the early popularity of cinnamon. Spice traders hundreds of years ago, wanted to inflate the price they could charge for cinnamon so they created an elaborate story about a fierce bird known as the cinnamologus that had to be tamed in order to … Read more
The Night Agent was the most popular show globally on Netflix over the past year and 30% of all viewing was non-English programming. 55% of all viewing on Netflix was original titles while the remaining 45% was for licensed content produced by others. These are just a few of the insights you’ll get from Netflix’s newly … Read more
As more people are taking GLP-1 drugs to lose dramatic amounts of weight, the implications for travel are definitely more than what you’re imagining … or what the industry is ready for. Yes, restaurants will be impacted as people eat and order less food. But TSA may run into challenges as people no longer look like their … Read more
After six months of reading and deliberation, this week I shared our big Shortlist announcement for the top 15 books of the year, as well as a look at six curated macro trends from the hundreds of books published in 2023: Human AI, Good Work, Beyond Happiness, Forgotten Foundations, Broken Healthcare and Fix the Future. You can … Read more
Sold artwork at an art fair receives a revered red dot sticker indicating it has found a home, or it has been “placed” (in art lingo). But what does it take to make that sale and who are these collectors who travel to the world’s biggest art festivals, checkbook in hand ready to become a … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
