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Rohit Bhargava 
Radar speed scanners slow down drivers by showing them how fast they are going. The awareness creates the behavior change. Could the same idea shift how we eat? In Japan, 7-Eleven is testing a Vege-Check palm scanner that “uses reflection spectroscopy to measure carotenoid levels in a person’s skin.” These are the biomarkers that can estimate the amount of … Read more
Ada Limón, the current US poet laureate, is teaming up with the U.S. National Park Service and the Poetry Society of America to put two things that inarguably belong together into the same space. If you are a reader of poetry, you already know the transformative experience that can come from reading words woven with emotion. National … Read more
An alternate title for this article could easily have been: “Ibiza: Where Rich Assholes Go to Party.” That’s the impression you’ll pretty immediately have as you start reading these stories from a writer who spent just a week working as a concierge managing wealthy client demands at a top resort in “Ibitha” – as it’s often pronounced … Read more
According to fashion industry insiders, Prada’s latest release of a $650 pair of underwear is “no surprise” given the brand’s track record of expensive essentials. What was unexpected, however, was how the brand seemed to be positioning the underwear as desirable outerwear without pants. In conversation at a fashion industry event once, I recall hearing these runway … Read more
For most animals, life in the wild is “one overwhelmingly characterized by fear, predation, stress, disease, parasitism, exposure, hunger, infanticide, cannibalism, and early death.” And there is an active human quest to protect and create more wilderness where those animals live. So here’s a mind-bending moral question: to protect animals, should we be abolishing wilderness? That’s … Read more
People love an underdog. Unless it’s the Washington Generals. They are the team that have played against the legendary Harlem Globetrotters for more than 50 years. In all that time, they have managed just one win and more than 17,000 losses. Their job is to lose, which creates a pretty fascinating scenario for professional athletes … Read more
Technology was supposed to make the entire world more accessible. It still can, but sometimes it seems that progress has stalled. This past month, the MIT Technology Review magazine devoted an entire issue to exploring the future of tech-enabled accessibility and how it may soon be more “normal” than you think. They spotlight everything from the sonification … Read more
Most articles you might read about the crisis caused by Japan’s aging population is usually coupled with some mention of the many ways technology is being designed to address the problem through workplace automation or robotic in-home elder care. Now it seems some employers are landing on a surprisingly unexpected solution: hire more workers over 70 … Read more
Maybe you’ve already heard of Photoshop’s new “Generative Expand” feature that allows users to “expand images in any direction and generate an additional scene for the space with a combination of traditional app tools and AI.” Most of the examples of use cases for this feature involve filling in background details or fixing a photo that was … Read more
The dangerous thing about expectation is that it can set yourself up for disappointment. In the case of travelers to some destinations, this can lead to a letdown so severe they literally faint from the experience. Paris is one city where so many travelers (particularly those from Japan) have had this reaction that it’s known as … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
