The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Waze Launches New Danger Zone Alert to Tell You If You’re Entering an Accident-Prone Area

I admit I’m not generally a fan of Waze for driving directions. I find the constant alerts and questions asking if an area is still a speed trap (for example) to be quite distracting. Their latest innovation, though, could change my opinion. Using the vast data stores they and parent company Google have access to, the app now offers “crash history alerts for accident-prone roads” using a combination of AI and user reports to alert drivers when they enter an area where many others have had accidents.

As any driver already knows, there are always stretches of road or certain types of traffic in your local area that present more dangerous driving conditions than other places. Blind spots, tricky merge areas, confusing intersections. If technology could warn us of those upcoming hazards, particularly when we drive in unfamiliar regions, then it could help us be more alert and prepared. That’s a great thing. Any usage of technology that could help people drive safer and reduce road fatalities deserves to be celebrated.

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!


About You

What Are You Contacting Us About*:

Your Message