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The Human Side of Search: Presentation from Search Insider Summit

Below is the presentation on the Human Side of Search that I gave today at the Search Insider Summit here in Keystone, Colorado (right click image or link to download PDF):

I2m_humansidesearchcover

UPDATE – The MP3 version of this presentation is now live.

The concepts outlined in this presentation are also further explored in three previous blog posts:

technorati tags: humansideofsearch searchinsidersummit searchmarketing SEM SEO mediapost marketing rohit bhargava

3 thoughts on “The Human Side of Search: Presentation from Search Insider Summit”

  1. Thanks, Rohit, for sharing your powerpoint with us. You have a lot of great ideas for how we can make our content search-engine (and human) friendly.

    And, as you show, on the other side of things, the search engines are making it easier for us to find what we’re looking for.

    You might be interested in a new health and medical-specific search engine called MedStory.com I just read about at IgniteBlog (https://ignitehealth.blogspot.com/2006/07/new-health-search-tool-helps-users.html), which seems to use a more intuitive method for helping you figure out which links are relevant to the information you need. I think we’ll be seeing more and more of these topic-specific search engines, and hopefully also more that help filter out nonrelevant information. As you highlighted, tagging may be able to help with that process.

    Reply
  2. Hi
    An interesting presentation, and one that resonates with my own feelings about using bookmarked resources to limit searches (as with things like deliSearchl, a feed powered searchengine that uses personal delicious feeds to limit a Yahoo search over pages or domains).

    The approach also generalises to using arbitrary feeds, as for example this searchfeedr bookmarklet for Technorati tag pages (such as https://technorati.com/tag/search shows… (Note that the page search doesn’t tend to work here because the pages aren’t yet indexed by yahoo! – but the domain search is fine…)

    Reply
  3. hi, and thanks mr. Rohit for sharing yor knowledge in the form of slides with us. this kind of search can readily help us in getting real content what we are searching for.

    Most of the times it happens with me when we are searching for something on net we get so many of results that instead of gettin the answer for waht we are looking for, we get much more confused in which one to opt for.

    this kind of search can also help in saving the unusal time we are wasting in reading so much of articles to get the rite one
    one’s again i would like to thank you for ur help

    Reply

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About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

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