One day I am going to write a screenplay. I used to write plays, but to finally write a screenplay and try to sell it to Hollywood is a great ambition of mine that I will probably chase one day. But this blog is most definitely about marketing and not screenwriting. So why bring up my Hollywood ambitions? I’m glad you asked. The main reason is because I recently discovered that one of the best marketing books that I have ever read just got a sequel … and they are both probably titles that you have never heard of, because they are not marketing books at all. The first and second book are both called Save the Cat! – but have different subtitles, and each is focused on helping screenwriters to create, market, and sell their script in Hollywood.
The author, Blake Snyder, is a highly successful screenwriter himself and subtitled his first book "The Last Book on Screenwriting You’ll Ever Need." It’s not an exaggeration. Since that time, the book has gone on to be a best seller and has become the basis for screenwriting courses at Cornell University. Blake just published a "sequel" called Save the Cat! Goes to the Movies: The Screenwriter’s Guide to Every Story Ever Told
For one thing, because his first book provided a lot of inspiration for me as I wrote Chapter 4 of Personality Not Included
If you have any interest in improving your marketing writing, understanding more about how the Hollywood marketing machine works, or just grabbing an entertaining book that will offer some useful marketing and storytelling ideas – I highly recommend picking up the first Save The Cat!
Writing is the most important part of marketing communications. All our blogs consist of posts with writing and to improve on this skill can help you gain more readership.
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