Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

SXSW Top Trends, Predictably Dumb Companies And Disturbing Problems With Ride Sharing

In this recap, there are many stories of companies behaving badly, stupidly or with evil intent. United airlines replaced their employee bonuses. BrewDog launched a painfully bad pink beer for women and MIT found that more than half of  all ridesharing drivers make less than minimum wage. There is hope, though, like the success story of Arby’s CEO Paul Brown. What’s his secret? Asking his employees to suggest what they might do if they were in charge for a day and then listening to their suggestions and acting on them.

What United Airlines Management Can Learn From Buffalo Wild Wings

When United Airlines decided to replace quarterly employee bonuses with a random lottery scheme, employees were furious. The backlash from media and their own people led the management team at United to “press pause” on the idea. When upper management is so out of touch, they might never try their own products, the problem and solution seem immediately clear. Get out of the board room and go and talk to your people and customers. It’s a lesson Inspire Brands CEO Paul Brown is embracing to turn around Buffalo Wild Wings (like he did for Arby’s) – and it is already paying off. If only airline CEOs thought this way too.

The Age of Digital Supermodels and Avatar Influencers Is Here

Shudu Gram is not real. Her creator Cameron-James Wilson, a British fashion photographer, not-so-humbly describes her as the “World’s First Digital Supermodel.” Others describe her as a racist example of a white male exploiting the image of an African female for profit. Then there is Miquela Sousa, a virtual avatar and real life influencer with more than half a million followers. Together they signal an interesting new future of influence where virtual characters don’t need to pretend to be real, but rather grow in popularity because they aren’t. This is “invented influence” and in the hands of the right creators, it seems to be working.

Once-In-A-Lifetime Trips and Destination Free Tourism

What if you could search for flights from a starting airport and just pick the best deal? “Destigogo” allows you enter a starting point and search for flights to “anywhere.” Booking.com just announced once-in-a-lifetime experiences like staying at the top of the Empire State Building. Together they offer an interesting glimpse at a new sort of travel mentality where amazing experiences can be booked at the last minute and the first question in travel is no longer where you want to go … but what are your options?

The Amazon-pocalypse May Have Quietly Have Arrived

This week Amazon declared it would no longer be selling Nest products. Despite seemingly strong sales and great reviews, the ecommerce retailer is discontinuing selling Nest presumably because it has a competing set of products on the way. Of course they want to weaken their chief rival and Nest owner, Google. It’s exactly what watchdog groups have long feared … Amazon using it’s near monopolistic power to steer people toward its own products and control markets. The brand is starting to put the same pressure on publishers.

Disturbing Study Shows Driving For Lyft Or Uber Is Awful

This week MIT researcher Stephen Zoepf released new research which indicated that more than half of all Uber and Lyft drivers were making less than minimum wage. Routinely under reported income also amounts to an estimated billions of dollars in untaxed revenue. The study illuminates the forgotten downside of the convenience we now expect through having a ride available at the press of a button. As responsible consumers, we should know not only what that ride is really costing us … but also what it’s really costing the person who delivers it to us.

Even More Interesting Stories This Week …

Image Of The Week – Amazing Hybrid Cities For Expedia

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message