Blog Header
The Insights Blog

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Smog Tower, Sh*Thole Namibia, Chilean Fog Beer And How Kids See Gender Identity

New Study Finds That Kids Are More Flexible About Gender Identity

One of the trends my team and I uncovered and wrote about this year in Non-Obvious was “Ungendered” – a term that describes how our shifting definitions of traditional gender roles are leading some to reject the notion of gender completely. A new study released this week from Vanderbilt University studied children’s reactions to a genderless robot character on the Amazon show Annedroids and its conflict about whether to call itself a girl or boy. The droid ultimately chooses not to pick a gender and instead “just be me.” The study suggests the conclusion that gender is increasingly seen as a preference, and sometimes even optional altogether.

Namibia Turns Trump’s “Sh*thole” Slur Into A Clever Tourism Campaign

I love a well timed marketing idea, like this new tourism campaign from Namibia. Taking it’s inspiration from Trump’s widely condemned remarks last week referring to many African nations as “sh*thole countries,” a tour agency in Namibia turned his comments into a pitch for all the natural beauty of their Western African nation. The entire effort is beautiful proof that you can win with creativity even if your starting point is less than ideal.

Meet the Welsh “Willy Wonka” and His Absurd Chocolate Flavors

If you ever wished Willy Wonka was real, you will enjoy this story of NOMNOM Chocolate founder Liam Burgess who delights in serving up some very odd candy flavor infusions (like old books!) from his abandoned chocolate factory in the UK. He currently employs 7 of his friends who each have their own unconventional job titles like “Keeper of Deliciousness.” Burgess is embracing the Wonka-myth wholeheartedly and even plans to put a marshmallow room and a chocolate river into his factory. I can already picture the Instagram photos.

Adidas Launches Trainers That Include An Annual Berlin Transit Pass

In an unusual collaboration with Berlin’s transport company BVG, Adidas released a new pair of sneakers which also includes an annual public transit ticket with a market value of €730. Hundreds of people camped out for days to get a chance to buy the shoes which retail for only €180 and feature the same color pattern as Berlin’s subway seats. The whole idea is an interesting blend of design and function, not to mention a great example of how to take a luxury product and build in an experience which is useful, memorable and easily shareable.

Forget Wine … Now The Chileans Can Make Beer Out Of Fog

The Atacama Desert of Northern Chile is one of the world’s driest place and for years local Chileans have created ways to use nets to capture moisture from fog and convert it into water. Now two brothers are taking that water and brewing beer that is winning global awards. The two brothers who created the beer promise that the “freshness and purity of fog water” cannot be matched by any other brewers. Whether that’s true or not, it is a great example of how a unique backstory can propel interest in a brand no matter how crowded the category it is competing in.

Other Stories Worth Reading This Week … 

Leave a Comment

Vector Smart Object

About Rohit

A keynote speaker on trends, innovation, marketing, storytelling and diversity.

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. He is the #1 Wall Street Journal and USA Today bestselling author of eight books and is widely considered one of the most entertaining and original speakers on disruption, trends and marketing in the world.

Rohit has been invited to keynote events in 32 countries … and over the past year, given more than 100 virtual talks from his home studio. He previously spent 15 years as a marketing strategist at Ogilvy and Leo Burnett and also teaches marketing and storytelling as an adjunct professor at Georgetown University.

He loves the Olympics, actively hates cauliflower and is a proud dad of boys.

Rohit Bhargava About (1)

Speaking

Do you need a speaker that can help your audience be more innovative and anticipate the future?

For more than a decade, Rohit Bhargava has been inspiring audiences at NASA, Disney, Schwab, Microsoft, SXSW, Coca-Cola and hundreds of other clients with his signature non-obvious keynote presentations. He is a master at weaving recent stories into his talks in a way that helps audiences better understand the world today, while also preparing to lead the future.

Non Obvious Insights
Layer 97
Non Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

Books

#1 WSJ & USAToday Bestselling Author

Rohit is the author of 8 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Vector Smart Object

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

About You

What Are You Contacting Us About*:

Your Message