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Guest Post: Facebook Jumping the Shark

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and of course Cory Doctorow in an Information Week article:

Columnist Cory Doctorow describes how Facebook and other social networks have built-in self-destructs: They make it easy for you to be found by the people you’re looking to avoid.

It may not happen today, it may not happen tomorrow, but inevitably Facebook will experience a great big sucking sound as everyone moves on to the next big thing, it happened to AOL, Tribes, Friendster, and even to Myspace. The point is yes develop strategies and tools for leveraging Facebook, but as the old saying goes "don’t put all your eggs in one basket", and don’t stop scanning the horizon for new and interesting ways to connect and more importantly empower your customers.

This was a brief Public Service Announcement from Karl Long who writes about new strategy at, good luck Rohit 🙂

8 thoughts on “Guest Post: Facebook Jumping the Shark”

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  2. Great post! Social media is changing by the minute. You gotta have an intelligent strategy because you’re right, you have to be on the lookout for the next big thing that connects with your customers. The last big thing may be on its way out.

  3. I think your article is really good analysis of how facebook can screw it up. My facebook profile is already getting spammed with application invitations and notices etc. It is really annoying.
    Occasionally there is good stuff that comes through like this British application called Office ASBO which is very funny: But loads of the stuff is just annoying. Why do I need a super wall / fun wall / great wall etc? They need to eliminate the spam and stop the hard selling as I go to facebook for socialising online.

  4. Yes i agree with you “tercume” i think they made facebook not for making friends.. but a market place for everyone see.. hmmm… seemingly the develop for that kind of reason.. as we all know that internet is built for money…

    Adonis Selosa
    Bear Creek


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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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