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Last night we got dressed up to see a movie. To be more specific, my boys and a group of their friends created their own matching yellow t-shirts while I sported a black t-shirt and Gru-scarf to complete our crew. Our dedication was slightly before the full hype started for for the latest installment in the … Read more
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business environment. Over the past decade, my team and I have identified and written about well over 100 trends covering everything from the rise of the #metoo movement (a trend we … Read more
There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time: Shape of You. About 10 seconds into the performance, he breaks a guitar string. Watching what he does next is a master class in stage presence, preparation and perhaps the … Read more
Everyone wants to be an online influencer, because it seems to pay well, but who is really benefiting? This article from the USA Today actually takes the unusual step of trying to reverse engineer a “rate” for influence and ended up with an estimate of “up to $100 for every 10,000 followers per sponsored post.” The amount … Read more
Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more
One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The … Read more
Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would it change your mind to learn that it helps restore the body’s homeostasis after an electrolyte imbalance? It is only if you read till the end of the small print … Read more
In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank. While changing banks is notoriously inconvenient, the author of the piece was inspired to do so because of ethical differences with his bank (Wells Fargo) and its support of the Dakota pipeline. This consumer empowerment … Read more
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like these every Thursday – a full 24 hours before they are published on this blog! Click here to subscribe >> This week’s edition of curated underappreciated marketing stories features some … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
