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Last month my wife and I binge watched For All Mankind on Apple+. The show was highly original, smartly written and now that we’re done with Season 4, we are stuck waiting for a new season and we miss it. This is a familiar emotion for any of us who have gotten into a new … Read more
This past Wednesday was Valentine’s Day, and there were dozens of stories about love in one form or another. Collectively, these stories illustrated how there is a reevaluation happening now around love and how people are experimenting with new ways to find companionship, from AI girlfriends and boyfriends to polyamory experiments to automated dating. Here … Read more
In less than a week since the AI poisoning tool known as Nightshade was made available online for free, more than 250,000 people have downloaded and started to use it. Artists and creators can use the tool to tag their images at the pixel level which is undetectable to the human eye, but wreaks havoc on AI … Read more
I have bad news for all of us. The non-stop media coverage of politics has already started and it’s an election year here in the US. Now that the voting for Presidential primaries has started, you’ll likely start seeing a lot of reports about momentum, winners, losers and general predictions about the sentiment of the … Read more
“Before streaming, everybody in the value chain needed new music. The record stores would go broke if people just listened to the old songs over and over. And the same was true for record distributors, record labels, radio stations, nightclub owners, and music writers. Everybody needed hot new songs and rising new musicians. Of course, fans also … Read more
What if the one of the biggest reasons for poverty and homelessness in cities wasn’t a lack of money or ballooning health care costs, but rather the longstanding real estate mandate for ample parking spaces? One of the most eye-opening books I considered for our book awards program this year was Paved Paradise, which suggested that … Read more
Just in time for the end of the year, the team at Information is Beautiful has put together an infographic with all the “positive trends and admirable global breakthroughs of 2023.” On the list is everything from promising new medical treatments to city-wide pronouncements that are likely to make a major impact to improve local … Read more
As more people are taking GLP-1 drugs to lose dramatic amounts of weight, the implications for travel are definitely more than what you’re imagining … or what the industry is ready for. Yes, restaurants will be impacted as people eat and order less food. But TSA may run into challenges as people no longer look like their … Read more
There was a time when I would travel to San Francisco every week for a client meeting. During that moment of my career, I felt so close to the city and the people there that I attended the team holiday party for our SF office rather than the one for my “home” office in Washington … Read more
Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen to the crunching in a headset while playing against a Dorito-eating opponent in a video game. In a beautiful example of knowing their audience, Doritos commissioned an AI company to quantify … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
