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What’s the Trend? Thinking small becomes the new competitive advantage as slight changes to features or benefits create big value. We generally live in a world that celebrates the big idea and always encourages everyone to have more of them. Yet many business gurus who focus on innovation within companies all agree that often it … Read more
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are the new travel agent and tour guides, as a host of new services online and offline enable any traveler to get recommendations for unique experiences from friends. Beyond recommendations, this … Read more
What’s the Trend? Healthcare organizations feel pressure to create more useful and substantial health content to satisfy increasingly empowered patients who have become unreachable through purely marketing or advertising messages. The “empowered patient” is a trend that has been growing for the past several years, and now historically slow moving healthcare organizations are finally starting … Read more
What’s the Trend? Quality of E-learning content explodes as more students consider alternatives to traditional college educations. The eLearning trend moves beyond just hobbies to finally present a tempting alternative to a traditional college education – leading to much higher quality educational content online as more thought leaders in every industry (including leading University Professors … Read more
What’s the Trend? Visualization goes beyond data to let people visualize their own social profiles, and conversations online. For more than a year, data visualization has been a big trend in the social media space (it was among my top 15 trends for my 2011 Trend Report!) Now this love affair with visualization is extending … Read more
What’s the Trend? Organizations uncover that one of their greatest assets to inspire loyalty can come from taking people behind the scenes of their brand and history. Every business has someone who is the legend behind the brand – and some are lucky to have that person still working. At large companies, employees can get … Read more
What’s the Trend? Successful entrepreneurs and companies create “on-the-side” consulting models to help others duplicate their success. For decades business owners and MBA students alike have used case studies to learn about business processes and strategy. The problem with case studies is that they are just stories on paper and can’t usually offer any sort … Read more
What’s the Trend? Business leaders, pop culture and ground-breaking new research intersect to prove that our ideal future will be led by women. We can finally put the old debate to rest … men and women are not equal: women are better. In the coming year, a combination of highly successful female role models, pioneering … Read more
What’s the Trend? Crowdfunding evolves beyond films or budding entrepreneurs to give anyone the opportunity to seek “me-funding” to do anything from taking a life changing trip to funding a college education. One of the biggest growth areas online last year was crowdfunding – and many “projects” involved helping people to start businesses, or create … Read more
What’s the Trend? Finally changing years of growing distrust, banks finally uncover their human side through simplifying their offerings and changing the tone of how they communicate. After years of negativity, brands in the financial sector are finally beginning to rebuild trust and even inspire loyal customers by taking a more simple and direct human … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
