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Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you to some of their newest authors in the process. The brand launched a chatbot that will ask you about your photo and then suggest a quote from one of their … Read more
The past week has offered plenty of stories that seem designed to invite outrage. From Pepsi’s tone deaf ad to Bill O’Reilly’s mistreatment of women to a passenger forcibly removed from a United flight. The common reaction online to all of these stories is one of shared outrage. It is an emotion we are feeling and … Read more
The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer more transparency into the diversity of their team supported by a few other programs that will help drive more inclusion in an industry that often lacks it. Other stories include … Read more
It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories of divisive characters losing their audience, brands trying new ways to be more truthful, and talk show host John Oliver trying to define reality itself. The theme this week is the … Read more
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit >> This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends. Many of you have already picked … Read more
The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look to push us forward. As a result, my choices for the best stories to share with you this week take a varied look at these visions of the future, applied … Read more
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I had two separate journalists contact me about for comment. Subscription commerce is back in the spotlight for this week, but the more interesting stories this week for me included an … Read more
“Roads? Where we’re going we don’t need roads.” Who doesn’t remember that bold prediction and iconic line from Doc Brown in the 80s classic film trilogy Back To The Future? Today approximately half of us are disappointed that we don’t yet have flying cars, while the other half is thrilled that someone actually decided to … Read more
There are plenty of signs that the way we have typically described gender may be dying before our very eyes. In Austria last year, the winner of Eurovision’s popular song contest was a 26 year old drag queen with a beard named Conchita Wurst. Earlier this year, Sweden officially became the first country to add … Read more
Social media has always been the home of meaningless indignation. What do you do when you’re angry about something no one else cares about? Share it on social media. So as we started to each find our own voices on a platform that could reach micro-audiences, the easy thing to do was to use it … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
