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Back in 2023, in response to a growing number of young male British tourists partying, getting drunk and generally behaving badly, the city of Amsterdam launched a “digital discouragement” campaign aimed at suggesting that these visitors would not be welcome and should skip their trips. At the time, the campaign was widely shared, and many criticized it … Read more
After considering more than 1000 submissions and hours of reviewing titles, I’m thrilled to share that our latest round of winners for the Non-Obvious Book Awards was just announced today! These are the best 100 non-fiction books published in the past twelve months, and you can see the full list on the book awards website » … Read more
This week is the first announcement for our annual Non-Obvious Book Awards and we just published our list of the Top 100 books of the year that made our annual Longlist. As part of our judging process, I also spend some time looking for some macro themes across the many submissions we receive. In total, we … Read more
Four years ago, with much fanfare (and budget), a platform called Quibi emerged with the promise that people would watch short vertical episodic shows and that would be the future of entertainment. Then, despite their $1.75 billion funding, they crashed and burned. Around the same time, TikTok was just starting to take off. Since then, the growth … Read more
Today is Halloween and a new survey suggests that for nearly half of all Americans, it’s their favorite holiday of the year. Amidst all the candy gathering and costume making, there are a lot of people and brands who use the day as a chance to put some stellar creative ideas out into the world. … Read more
The prevailing wisdom about human behaviors and beliefs today is that facts are not persuasive in changing minds or shifting beliefs. Usually, it’s true. That’s one reason why there is so much focus on becoming a better storyteller and why every category from politicians to breakfast cereal marketers primarily relies on stories to connect with … Read more
Nearly twenty years ago, Franklin Leonard started publishing his Black List which collected “an annual survey of Hollywood’s best unproduced screenplays.” The goal was to help undiscovered projects find funding and backers. More than 400 of the forgotten works on his list were eventually produced, including blockbusters like Slumdog Millionaire and The King’s Speech. His efforts have … Read more
The Japanese anime series One Piece just hit its milestone 25th anniversary and has run for more than 1,000 episodes. The show has become a worldwide phenomenon and is the most popular manga comic story of all time based on sales, with a Guinness World Record to prove it. One interesting secret of its success … Read more
How will you avoid the toxic conversations that often come along with an election cycle? It might start with avoiding social media altogether. Yogurt brand Stonyfield is challenging their customers to do that and rewarding 100 winners with $1000 each if they can do it. The campaign’s website describes the intention of the campaign like this: It’s election … Read more
Fresh from hours of pundit cross examining and dissecting the first (and probably only) Presidential debate between Kamala Harris and Donald Trump, it’s hard to imagine a timelier read than Dan Lyon’s modern classic STFU all about why we might all be better off if we could just get better at staying silent: Learning to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
