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The Las Vegas Sphere Could “Change Live Entertainment Forever”

LV Sphere

I don’t often buy into the cringe-worthy hyperbole you often get from press releases, but the opening of The Sphere in Las Vegas might not be exaggerating (much). The Sphere is a huge dome structure covered by LED lights and large enough to fit the Statue of Liberty inside. The opening show is a new live set … Read more

SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast

SXSW Sydney 2023_Rohit Bhargava

Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).

The Subscription-Fueled Future of Car “Ownership”

Last year, Mercedes launched a feature in their electric cars that would allow drivers to pay $60 per month for an “Acceleration Increase” that would boost their car’s acceleration speed by 1 second when going from zero to sixty. BMW announced (and quickly abandoned) their wildly unpopular idea of charging car owners $18 per month to … Read more

12 Wild Stories from a Nightlife Concierge in Ibiza

An alternate title for this article could easily have been: “Ibiza: Where Rich Assholes Go to Party.” That’s the impression you’ll pretty immediately have as you start reading these stories from a writer who spent just a week working as a concierge managing wealthy client demands at a top resort in “Ibitha” – as it’s often pronounced … Read more

The Non-Obvious Insights Show – Episode #233

This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get a promotion, a conversation with Silicon Valley’s last ethical thinker and how a Japanese rock star and Lady Gaga are showing us the future of virtual performances. This Week’s Stories: … Read more

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#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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