As Featured In:
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Seat reclining does not improve your leg room. That’s just one of the underappreciated truths about airplane seats that seems like it needs to be said repeatedly out loud for traveler’s benefit as we head into the busy Spring and Summer travel seasons. If you have suffered through having an unexpectedly reclined seat shoved toward … Read more
Waze announced several “improvements” this week including the ability to warn you about emergency vehicles ahead, warnings for sharp turns coming up and alert you about which lane you should be in as you enter a roundabout. In other words, they have launched features to help distract drivers who are paying attention to the road to look … Read more
Dubai has an ambitious plan to become a global brand, and it starts with hospitality. The emirate already brings in nearly twice the tourist spending of London, hosts world-class events and is home to what many consider the world’s best airline in Emirates. Dubai’s ruling sheikh, Mohammed bin Rashid, also launched his Dubai Economic Agenda which … Read more
Airplane micro-disasters have been in the news lately. I call them micro because loss of life was avoided, but collisions and a door blowing out of a plane is enough to worry any regular traveler. So it was heartening to read a piece this week by Princeton professor Zeynep Tufekci about the broader view that every accident … Read more
On a recent trip to Australia, I reached out to a local tattoo artist for a session. After learning it was inappropriate for someone without a native background to get an indigenous design, I opted for one that was a mix of Australian and Indian patterns instead. This is just one of the ways a Condé Nast … Read more
As more people are taking GLP-1 drugs to lose dramatic amounts of weight, the implications for travel are definitely more than what you’re imagining … or what the industry is ready for. Yes, restaurants will be impacted as people eat and order less food. But TSA may run into challenges as people no longer look like their … Read more
I admit I’m not generally a fan of Waze for driving directions. I find the constant alerts and questions asking if an area is still a speed trap (for example) to be quite distracting. Their latest innovation, though, could change my opinion. Using the vast data stores they and parent company Google have access to, … Read more
I don’t often buy into the cringe-worthy hyperbole you often get from press releases, but the opening of The Sphere in Las Vegas might not be exaggerating (much). The Sphere is a huge dome structure covered by LED lights and large enough to fit the Statue of Liberty inside. The opening show is a new live set … Read more
Next week I’ll be back in Australia speaking at the international edition of SXSW in Sydney.
In addition to doing a Featured Session, I’ll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).
Last year, Mercedes launched a feature in their electric cars that would allow drivers to pay $60 per month for an “Acceleration Increase” that would boost their car’s acceleration speed by 1 second when going from zero to sixty. BMW announced (and quickly abandoned) their wildly unpopular idea of charging car owners $18 per month to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
