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This story has made the rounds this week, but it deserves it. The Snowbird Ski Resort in Utah received a one star review, based on how insanely difficult the mountain was … so they embraced it. The original review reads: “I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail … Read more
When Oxfam learned that Trump’s childhood home in Queens, NY was available to book on Airbnb, they sent refugees to stay there and share their personal stories. The move was a brilliant piece of calculated PR that helped put a human face on the plight of refugees to reach legislators. While the home has since … Read more
What if you could have a stranger hand deliver your package internationally? While intriguing on paper this idea has many challenges given security concerns and the relative inconvenience of actually delivering. With all the potential pitfalls, what would it take for an idea like this to succeed? Adding a social community could be the key. … Read more
In their bid to improve upon being named the best airport in the world, Singapore’s Changi Airport is using technology to get even better. From robot chefs to smart wheelchairs, travelers are well taken care of. I find it more interesting how much of Changi’s innovation is behind the scenes. For example, giving their 600 baggage handlers … Read more
Five years ago, Devon Akmon, director of the Arab American National Museum in Dearborn, Michigan was inspired by a food tour experience to create something similar to help outsiders understand the Arab culture through food. His program called Yalla Eats! has been running since then and offers a chance to get something anyone who has ever shopped … Read more
As the highly anticipated solar eclipse approaches, there are plenty of towns and brands finding creative ways to cash in. Chiquita created a humorous video about the impending “Banana Sun,” there are “eclipse chasing” flights selling for $10,000 and Krispy Kreme even created an “eclipse donut.” This article takes a deeper look at the windfall that seems to be approaching small … Read more
In a world where luxury consumer demand is changing, how can one f the world’s most iconic luxury destinations stay on top? It turns out Monte Carlo has a fairly sophisticated strategy which hinges on being about more than just gambling and opulence. The city is launching music and art festivals, charity galas and even … Read more
The intersection of luxury products and personalization will continue to bring interesting new ideas and this new watch from Louis Vuitton called the Tambour Horizon is a perfect example. The watch “is built to be a companion to the traveler. A feature within the watch allows users to view recommendations in big cities from Louis … Read more
Anyone who has ever boarded a long haul flight sitting in the economy cabin knows that moment of fleeting hope where you imagine reclining to a full bed position in several empty seats that just happened to be located right next to you. Now Etihad is helping some travelers try to make that dream closer … Read more
How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to fine tourists for sharing them online. That’s the genius strategy behind this move from the town of Bergün, but the explanation of why is even better. “We don’t want to … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
