As the highly anticipated solar eclipse approaches, there are plenty of towns and brands finding creative ways to cash in. Chiquita created a humorous video about the impending “Banana Sun,” there are “eclipse chasing” flights selling for $10,000 and Krispy Kreme even created an “eclipse donut.” This article takes a deeper look at the windfall that seems to be approaching small town America as it gets ready for what promises to be a gridlock of people traveling to destinations along the projected path of the eclipse just to get a two minute look at the astronomical event of the year.
Read the full story on Fast Company >
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