01 2013 May
Culpa Marketing: How To Win By Publicizing Screw Ups
There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just...
Read Now24 2013 April
How Dyson’s Winning Strategy Depends On Who They DON’T Hire
The “Ballbarrow” was never really a product destined for greatness. Replacing a wheel in a traditional wheelbarrow with a ball hardly qualifies as a groundbreaking...
Read Now10 2013 April
Why Simplicity Saved Apple, But Couldn’t Save JCPenney
Simplicity always wins. If there is one lesson the modern business world teaches us, it is that complexity kills and simplicity wins. Apple, Flip Camera,...
Read Now08 2013 April
7 Ways Millionaire Self Help Gurus Make More Money Than Social Media Experts
Last week no one cared what my Twitter name was – and I was thrilled about that. At dozens of social media centric events, the...
Read Now04 2013 April
Aziz Ansari’s Simple 30 Second Marketing Trick
Aziz Ansari wasn’t planning to stick around after his show for photos. Most of the people in the packed theater in Washington DC where I...
Read Now02 2013 April
One Common Mistake That Can Ruin Any Conversation
There are two kinds of coaches in sports. There are coaches who create a playbook before a game and follow it – and there are...
Read Now25 2013 March
ePatient 2015: A New Research Report On The Connected Patient Of The Future
The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may...
Read Now15 2013 March
5 Tragic Ways To Lose Your Audience When Presenting
There is plenty of advice out there on how to create a great presentation. Most of it centers on two pretty common pieces of advice:...
Read Now08 2013 March
How Men Can Change The Business World For Women
About four years ago I started getting a lot of unsolicited emails from women. My first book, Personality Not Included, had just come out and...
Read Now01 2013 March
Do You Have The Snowflake Mindset?
There are exceptions to every rule. That’s what we like to think, isn’t it? We are all unique in our own way. No two people...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now25 2013 February
How The Oscars Remind Us To Fix Our Dysfunctional Relationship With Human Resources
Daniel Radcliffe never auditioned to become Harry Potter. At least, not at first. Instead, it was a fateful moment during intermission at a theater show...
Read Now21 2013 February
Why Being REAL Matters More Than Being Perfect
Logically speaking, it shouldn’t really matter whether Dr. Seuss is still alive or he isn’t. But it does. Yesterday my five year old asked me...
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