08 2011 November
Survive The Modern Believability Crisis: Be Meaningful
Last year when I spoke at a TEDx conference on reinventing marketing, I asked what I thought at the time was a relatively innocent question:...
Read Now06 2011 October
What Steve Jobs Really Gave Us
A few weeks ago I was asked an interesting question about what inspires me. As I thought about my answer, I realized that for me...
Read Now15 2011 May
Likeonomics: A Book About Believability
This past weekend at the Mashable Connect conference in Orlando, I offered a sneak peek at my next book project which I recently signed a...
Read Now11 2011 May
What I Learned From An Eccentric Norwegian Millionaire
By anyone's measure Christian Ringnes would have to be described as an odd man. He is a millionaire in Norway thanks to his real estate...
Read Now03 2011 May
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of...
Read Now18 2011 April
What David Ogilvy Can Teach You About Good Manners
There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers...
Read Now13 2011 April
A Promising Future For Branded Entertainment
If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive...
Read Now12 2011 March
The Secret To Avoiding Information Overload (Especially At SXSW)
On Monday morning at 9:30am, there are 27 other panels or discussions scheduled for the exact same time slot as mine at the SXSW Interactive...
Read Now28 2011 February
6 Marketing Lessons From A Hollywood Movie Producer
The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that...
Read Now20 2005 July
The Power of Random for Marketers
Random is the New Order — Welcome to a life less orderly. As official soundtrack to the random revolution, the iPod Shuffle takes you on...
Read Now