04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now
31 2012 December
You’re Fired, But Have A Happy New Year Anyway
It is the day after the final day of the NFL football regular season and all morning the sports news is filled with announcements of...
Read Now
25 2012 September
What Madonna Knows (And NFL Refs Don’t) About Pleasing A Crowd
It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the...
Read Now27 2012 July
The Best And Worst Of London 2012 Olympic Marketing Roundup
NOTE – To see a full visual roundup of the best and worst marketing, visit my London 2012 Olympic Marketing – Best & Worst Pinterest Board. As...
Read Now15 2011 November
Why Sitting On The Sidelines May Be More Useful Than You Think
Yesterday evening the Green Bay Packers won their ninth game of the NFL football season after winning the Super Bowl last year. They are the...
Read Now07 2011 February
The Best And Worst Of Super Bowl Marketing Strategy 2011
This is not a blog post about the funniest ads. Or the most popular. If you’re reading this post, you probably care about the marketing...
Read Now05 2010 October
VISA Chases The Myth Of Exclusivity And Fails
Most of us have several different kinds of credit cards in our wallets. I have one of each of the most popular three (Visa, Mastercard...
Read Now01 2010 July
FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of...
Read Now24 2010 June
The New Model That Could Reinvent Social Media Endorsements
There is a company called Brand Affinity Technologies (BAT) that is profiled in last month's issue of Wired magazine which is worth a look for...
Read Now28 2010 February
How Seinfeld Predicted The Strange Popularity Of Curling
Perhaps you've managed to catch some coverage of the Winter Olympic sport of Curling over the last two weeks during the Vancouver Games? The sport...
Read Now