15 2024 February
The Man Who Wants to Make Extreme Chair Sitting a Competitive Sport
The first time Robby Silk tried his luck at competitive sitting, he lasted only three hours in the Arizona heat. Several years later and during the pandemic,...
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12 2024 February
Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I...
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10 2024 February
New RXBands Offer a Secret Stretch Code and a Marketing Case Study
Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band...
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24 2024 January
AI Models Are Finally Getting Adopted in Fantasy Sports
The past few months have seen an explosion in people experimenting with Chat GPT to write everything from college essays to resignation letters. The tool...
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07 2023 December
How Sports Journalism Is the New Battleground for AI
Drew Ortiz and Sora Tanaka have two things in common. The first is that they are prolific fun-loving sports writers for the online version of Sports...
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30 2023 August
The Team That Has Lost 17,000 Times … And Counting
People love an underdog. Unless it’s the Washington Generals. They are the team that have played against the legendary Harlem Globetrotters for more than 50...
Read Now10 2020 September
The Non-Obvious Insights Show – Episode #234
The show where we curate the most interesting and underappreciated stories of the week. On this week’s episode, we’ll be talking about Gucci’s $10,000 virtual...
Read Now09 2020 September
5 Reasons the Return of the NFL Is Such A Big Deal
The NFL is easily the most popular sport in America and the new season starts today. Despite mostly empty stadiums (except the ones in Ohio...
Read Now04 2020 September
The LA Olympic Committee Helps Fans Dream of 2028 at the Perfect Time
The first time I saw Izzy, I knew he was a mistake. I was living in Atlanta and it was sometime before the 1996 Olympic...
Read Now03 2020 September
The Non-Obvious Insights Show – Episode #233
This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get...
Read Now03 2020 August
Tokyo 2020 Is Now The Longest Marketed Olympic Games In History
The Tokyo Olympics was scheduled to be happening this week and I was planning to be there. I’m a big Olympics fan so this week...
Read Now10 2020 July
Human Fooseball, Walmart’s Virtual Summer Camp and a Smart Mask That Translates Languages | Non-Obvious Insights #225
This week has been short on sleep but I’m definitely coming off a high after our amazing Virtual Summit on Book Marketing yesterday. If you’re...
Read Now19 2020 June
What Boxed Mac & Cheese Can Teach You About Disruption and How One Brand Quietly Embraces Its Racist Name | Non-Obvious Insights #222
This week’s stories include the reimagining of some racist logos from the past, the emerging field of digital nutrition, the dangers of Facebook Groups and...
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