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On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has the time to send these incessant "tweets" all day long? As it turns out, lots of smart folks with respectable jobs, but that’s besides the point. Driven by Mark Simon’s … Read more
One of the recent threads of conversation you might have picked up on in several circles is a backlash from bloggers against marketing and PR folks who are pitching them all sorts of irrelevant news items and worthless products. Lots of bloggers are sick about it, and though I’m probably more forgiving than other bloggers … Read more
Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces. The premise was that simplicity and usability were guiding principles to making any online site successful (seems obvious, I know, but it didn’t use to be). Since the late nineties, the importance of usability had slowly been … Read more
For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning is the inherent desire for bloggers to be ranked. Though there are lots of industry based lists (such as the Power150, Viral Garden Top25, and Peter Kim’s newly launched M20) … Read more
For those who follow this blog, you know that I attend and speak at a lot of events. Each has a different vibe and type of attendee – and I’ve been to some amazing events and heard many fantastic speakers. This past year, one that stood out was the annual South by Southwest Festival that … Read more
I don’t consider myself a blog envangelist. My role is not to walk into every client’s office and tell them to start a blog. For some, this may be the best thing to do. For others, getting involved in social media may take a different and more community based approach. Either way, the one common … Read more
Last week I sent myself an email to generate a Google text ad. As any Gmail user knows, Google serves ads based on the text content of your email. So corresponding back and forth with a good friend of mine whose wedding I will be attending in Peru next month results in several offers for … Read more
Google is great when you are searching for a single webpage or source of information. Many of my searches still fit that category – so I’m a big Google user. The problem is, more and more often I find myself searching not for a single page, but for a web site. A lot of times … Read more
I sign up for a lot of social networks. Part of my job involves reviewing new sites and knowing what is being launched and as a result I end up signing up for 2-3 new sites a week. Of course, I don’t actively use all those sites – but for those that I have signed … Read more
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the upcoming Simpsons Movie is in full swing right now. Unlike many other Hollywood promotions, the marketing for the Simpsons movies is going beyond billboard and print, beyond television, and beyond … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
