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Social Media Marketing

post thumbnail for 3 Reasons SMO is Taking Off

15 2006 December

3 Reasons SMO is Taking Off

Social Media Optimization has been hitting the big time at several recent events on web marketing including a session entirely devoted to SMO at the...

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post thumbnail for Ideas for Marketing with Fantasy Games Online

20 2006 November

Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that...

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post thumbnail for Using YouTube to Launch a Global Movement: The Story of Free Hugs

17 2006 November

Using YouTube to Launch a Global Movement: The Story of Free Hugs

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on...

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post thumbnail for Find Your Organization's Social Media Score

16 2006 November

Find Your Organization's Social Media Score

John Bell, founder of our 360 Digital Influence group here at Ogilvy has a great post on his blog about helping organizations understand how to...

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post thumbnail for The Best College Admissions Website Ever?

09 2006 November

The Best College Admissions Website Ever?

After reading a post on one my favourite marketing blogs, Ypulse – I was recently pointed to the George Mason University admissions website, MasonMetro which...

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post thumbnail for SMO at the SixApart Business Blogging Seminar

31 2006 October

SMO at the SixApart Business Blogging Seminar

On Monday, November 13th I will be presenting as part of a panel of several folks at the last Business Blogging Seminar of the year...

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post thumbnail for Join Us At The Vox Launch Party Tonight!

26 2006 October

Join Us At The Vox Launch Party Tonight!

As part of Ogilvy PR’s ongoing partnership with SixApart, we will be helping host a launch party for the new Vox blogging platform tonight at...

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post thumbnail for Introducing the "Golden Rules of Blog Etiquette" Writeboard

24 2006 October

Introducing the "Golden Rules of Blog Etiquette" Writeboard

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz What are the rules of the road...

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post thumbnail for Dove's Evolution of Beauty Campaign Goes Viral on YouTube

20 2006 October

Dove's Evolution of Beauty Campaign Goes Viral on YouTube

Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world,...

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post thumbnail for The Dark Side of Social Media And 5 Ways to Avoid It

18 2006 October

The Dark Side of Social Media And 5 Ways to Avoid It

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the...

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post thumbnail for Intel's "Living Without Boundaries" Stunt Catches Fire

14 2006 October

Intel's "Living Without Boundaries" Stunt Catches Fire

Earlier this week I posted about the Intel Second Life campaign that were working on with Millions of Us.  The campaign will come to a...

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post thumbnail for Vote for ChangeThis Manifesto on Social Media Optimization

05 2006 October

Vote for ChangeThis Manifesto on Social Media Optimization

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This blog post is a shameless plea...

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post thumbnail for How Brands Participate in the Conversation at OMMA East

26 2006 September

How Brands Participate in the Conversation at OMMA East

For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5...

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