
16 2016 September
Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment
I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...
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09 2016 September
Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker
As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election...
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26 2016 August
Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant
The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look...
Read Now22 2016 July
The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...
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15 2016 July
5 Stories That Explain Pokemon Go And Other Non-Obvious Insights
Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that...
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03 2016 June
What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)
In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...
Read Now20 2016 May
Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future
This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly...
Read Now22 2016 April
Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy
This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to...
Read Now31 2016 March
Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars
The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare...
Read Now25 2016 March
Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now04 2016 March
Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now19 2016 February
Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone
As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there...
Read Now12 2016 February
Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...
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