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Retail & eCommerce

post thumbnail for Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment

16 2016 September

Strange Korean Video Trends, How Fabergé Sells Luxury and Ikea’s Unexpected Ecommerce Experiment

I am deep in the midst of writing the next edition of Non-Obvious and identifying new trends for 2017. The research has been leading me...

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post thumbnail for Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker

09 2016 September

Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker

As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election...

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post thumbnail for Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant

26 2016 August

Skinterface Tattoos, Future Shopping Malls & Nintendo’s First Restaurant

The future has been on display for the past few weeks, as new experiences, trials and initiatives from all kinds of brands and startups look...

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post thumbnail for The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids

22 2016 July

The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids

The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...

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post thumbnail for 5 Stories That Explain Pokemon Go And Other Non-Obvious Insights

15 2016 July

5 Stories That Explain Pokemon Go And Other Non-Obvious Insights

Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that...

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post thumbnail for What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)

03 2016 June

What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)

In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...

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post thumbnail for Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future

20 2016 May

Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future

This week was filled with big news about big brands. Google revealed its upcoming roadmap of innovation. Fast Company interviewed the creator of the wildly...

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post thumbnail for Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy

22 2016 April

Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy

This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to...

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post thumbnail for Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars

31 2016 March

Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars

The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare...

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post thumbnail for Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

25 2016 March

Fake Farms, Virtual Reality Tacos, Rise of Bootcamps and Why Apple Stopped Innovating

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...

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post thumbnail for Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

04 2016 March

Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...

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post thumbnail for Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone

19 2016 February

Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone

As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there...

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post thumbnail for Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment

12 2016 February

Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment

This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...

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