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Yes, Elon Musk finally released his flame throwers to the consumer market … and people promptly began using them in totally inappropriate ways. It is a predictable side effect of our culture of Everyday Stardom that consumers behave badly … just because they can. This week, there were plenty of examples that maybe we don’t … Read more
Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering a recap from the TED Global conference as well as new initiatives in natural language search from Google and a legal debate about how and if people should be able … Read more
If you are a fan of the Netflix sci-fi series Black Mirror, this was a surreal week. Walmart patented autonomous robot bees (which get hacked to kill people in one episode) and China introduced a social rating system that gives citizens scores based on “good behaviors” (a plot line that leads to chaos in another episode). … Read more
In this recap, there are many stories of companies behaving badly, stupidly or with evil intent. United airlines replaced their employee bonuses. BrewDog launched a painfully bad pink beer for women and MIT found that more than half of all ridesharing drivers make less than minimum wage. There is hope, though, like the success story of Arby’s … Read more
This was a busy week with continuing stories from the Olympics, teens showing leadership, and the launch of a questionably moral new reality show from Netflix. Other stories this week take a deeper look at the potential of predictive banking, the rapid rise of StockX as a competitor to eBay and Emirates wonderful new ad that … Read more
The value of branding was questioned in a few stories this week, including one of a perfume store selling scents without the “noise” of marketing or labels and retailer Diesel launching its own store selling knockoffs. Other stories this week feature a fascinating data analysis of what might happen if women and men could compete … Read more
The power of empathy was a big theme this week, in stories from Amnesty International and a “robotherapy” chatbot. Both look at new and interesting ways for us to better understand one another and get help when we most need it. New Survey Reveals Multiple Reasons Why Icelanders Are So Creative A new published study … Read more
I have often resisted describing myself as a futurist. To me, a futurist was someone who offered an ambitious prediction of the far future — usually focusing on things like energy produced by bio luminescent bacteria or 3D printed houses. Instead, I have spent close to the past decade predicting the near future. Every year, … Read more
Visit this “Data Detox” store to take back control of your online privacy.
Given next week is Halloween – I thought it fitting to share a few related stories this week. The first is about Skittles “Trick Plays” bag which features candies that do not taste like their colors, which is sure to frustrate some die-hard Skittles consumers. Last week I featured Snickers hunger bars and this week I came … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
