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Reputation & Ratings Systems

post thumbnail for Food Transparency and When Storytelling Can Backfire

01 2017 August

Food Transparency and When Storytelling Can Backfire

Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour...

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post thumbnail for Tinder’s Redesign Prioritizes Your Looks and Profile Photos

24 2017 July

Tinder’s Redesign Prioritizes Your Looks and Profile Photos

Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has...

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post thumbnail for Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

20 2017 June

Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies

Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...

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post thumbnail for How Convenience Is Transforming Dating, Fast Food, Fashion And More

05 2017 May

How Convenience Is Transforming Dating, Fast Food, Fashion And More

This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease...

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post thumbnail for The Awesome and Terrifying Future Of Influencer Marketing

21 2017 April

The Awesome and Terrifying Future Of Influencer Marketing

This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid...

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post thumbnail for 15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

09 2016 December

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...

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post thumbnail for Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy

22 2016 April

Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy

This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to...

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post thumbnail for Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)

28 2013 May

Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)

Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking...

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post thumbnail for 2013 Trends – Friend-Sourced Travel

10 2012 December

2013 Trends – Friend-Sourced Travel

What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...

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post thumbnail for 5 World Changing Ways To Avoid BS And Be More Believable

25 2012 October

5 World Changing Ways To Avoid BS And Be More Believable

I was on a short flight from NY back to DC yesterday and opened a copy of the NY Times to find a full page...

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post thumbnail for How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

21 2012 May

How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human

NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...

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post thumbnail for How Whiskey Inspired The Making Of Likeonomics

05 2012 April

How Whiskey Inspired The Making Of Likeonomics

The "fourth best island in the world" (according to National Geographic) isn't warm and rarely sunny. Yet the Isle of Skye is a celebrated part...

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post thumbnail for 5 Marketing Lessons From Fast Company's Influencer Project

07 2010 July

5 Marketing Lessons From Fast Company's Influencer Project

Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...

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