25 2017 September
Uber Lets Drivers Tell You Why You Deserve A 1 Star Ranking
If you are a jerk to your Uber driver, you’re probably a jerk. For some time the ride sharing platform has allowed drivers to rank...
Read Now23 2017 September
French Chef Asks To Be Stripped Of Three Michelin Stars
It is hard to imagine the pressure a chef who has been given 3 coveted stars in the Michelin dining guide for 20 straight years...
Read Now22 2017 August
How To Spot A Fake Viral Video
For a crash course in figuring out what is real and what isn’t online, who better to turn to than a YouTuber who has built...
Read Now09 2017 August
How To Break Up With Your Bank Over Ethical Differences
In a perfect example of Passive Loyalty (a 2017 trend from Non-Obvious), this article on discusses how to break up with your bank. While changing banks is notoriously...
Read Now01 2017 August
Food Transparency and When Storytelling Can Backfire
Storytelling can shape consumer perception, but it may also have an underappreciated downside. When journalist Amy Wu was invited by Iowa Select Farms to tour...
Read Now24 2017 July
Tinder’s Redesign Prioritizes Your Looks and Profile Photos
Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has...
Read Now20 2017 June
Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies
Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...
Read Now05 2017 May
How Convenience Is Transforming Dating, Fast Food, Fashion And More
This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease...
Read Now21 2017 April
The Awesome and Terrifying Future Of Influencer Marketing
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now22 2016 April
Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy
This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to...
Read Now28 2013 May
Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)
Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking...
Read Now10 2012 December
2013 Trends – Friend-Sourced Travel
What’s the Trend? New and old friends change the travel experience by curating where to go, and offering more local authentic experiences. Your friends are...
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