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Learning From The Drum Solo

Last night I saw a drum solo as part of the A.R. Rahman concert here in DC.  For those who don’t know, A.R. Rahman is as close as any modern day man can get to being a god in India.  He is the music composer (and sometimes voice) behind many of the most popular Bollywood … Read more

Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting.  Today I have two announcements – one relatively small and one relatively big.  The first small one, is that I have rebranded this blog … Read more

Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and … Read more

The Last Place You Want To See Marketing

This morning, I was taking a flight to Detroit on Northwest and using their automated kiosk to check in.  During checking in, the seat selection screen was filled with options and additional prices that you could pay in order to "upgrade" your seat from a middle seat to a window or exit row.  Ok, I … Read more

6 Dream Features Of The Ideal Social Network For Your Family

Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world.  Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another.  The solutions range … Read more

A Manifesto for Microsponsorships

NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad … Read more

Flat Whites in DC: Why Thinking Outside Your Region Matters

There is a restaurant in the Washington DC area called Cassatts which is the only location in all of DC where you can get a flat white.  For most people that might not mean much, but for anyone who has lived in Australia or New Zealand, the thought of starting a morning without your flat … Read more

4 Trends That Signal the Future of Online Retail

In the industry I work in, it’s easy to get overly passionate about all of the new sites emerging every day that fit into this Web2.0 classification the industry has created.  The majority of these sites are willing to trade short term revenue for the prospect of building up a user base.  New users have … Read more

Streakers, Gunmen and The Death of Network News

Here’s a fact: if you get naked and run across the football field at an NFL game, you won’t get on television.  The World Cup and most international soccer leagues have also instituted the same policy.  If a streaker makes it onto the field, the television cameras cut away from the action and the commentators … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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