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The Truffle Hunter's Paradox

Before making their way into dishes served by 5 star restaurants around the world, black truffles start their journey to the plate by being discovered and licked by a dog (or pig).  Is that the kind of delicacy you are interested in?  When you think about it, a lot of what we strive for or … Read more

6 Useful Social Media Tools and Sites For Women

When it comes to social media tools, most are not gender specific.  That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear.  It happened with websites and now the same seems to be happening with several new … Read more

The Midbutton and Other Reasons To Think Small

I don’t wear ties.  It’s not so much a rule as it is a preferred statement – learned over being in the interactive industry for more than ten years.  Instead, I often wear button down shirts, which leads me to the most serious of all wardrobe questions that men around the world deal with on … Read more

Learning From The Drum Solo

Last night I saw a drum solo as part of the A.R. Rahman concert here in DC.  For those who don’t know, A.R. Rahman is as close as any modern day man can get to being a god in India.  He is the music composer (and sometimes voice) behind many of the most popular Bollywood … Read more

Rebranding And Announcing A New Book Deal

This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there was a good reason for waiting.  Today I have two announcements – one relatively small and one relatively big.  The first small one, is that I have rebranded this blog … Read more

Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and … Read more

The Last Place You Want To See Marketing

This morning, I was taking a flight to Detroit on Northwest and using their automated kiosk to check in.  During checking in, the seat selection screen was filled with options and additional prices that you could pay in order to "upgrade" your seat from a middle seat to a window or exit row.  Ok, I … Read more

6 Dream Features Of The Ideal Social Network For Your Family

Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world.  Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another.  The solutions range … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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