
06 2013 November
The 300 Year Old Female Entrepreneur Story You’ve Never Heard
“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...
Read Now
26 2013 September
How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online
The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...
Read Now
13 2013 August
How To Position A Product Like Don Draper
The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone...
Read Now
06 2013 August
How To Write An Open Letter Like Jeff Bezos
The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post...
Read Now
28 2013 May
Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)
Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking...
Read Now
01 2013 May
Culpa Marketing: How To Win By Publicizing Screw Ups
There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just...
Read Now18 2013 March
Iron Chef, Truffles and Surviving Clueless Criticism
Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now18 2013 February
The Alignment Gap, Concierge Marketing And The Future Of Agencies
Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...
Read Now04 2013 February
Best and Worst of Super Bowl Marketing Strategy: 2013 Edition
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...
Read Now01 2013 January
The 2012 Influential Business Book Shortlist
The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...
Read Now21 2012 December
How The NRA Just Used The 3 Biggest PR Crisis Response Tricks In The Book
When the tragedy struck in Newtown, the National Rifle Association (NRA) decided to take down their Facebook page and go dark. In the press conference...
Read Now26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now