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Public Relations

post thumbnail for The 300 Year Old Female Entrepreneur Story You’ve Never Heard

06 2013 November

The 300 Year Old Female Entrepreneur Story You’ve Never Heard

“Started by a woman, in a time when women didn’t start companies.” These are the powerful first words that introduce the story behind a brand...

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post thumbnail for How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online

26 2013 September

How LinkedIn, YouTube & Others Could Finally Cure Stupidity Online

The greatest collection of human stupidity ever amassed sits on the Internet … and you probably encounter it every day. When you go online today,...

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post thumbnail for How To Position A Product Like Don Draper

13 2013 August

How To Position A Product Like Don Draper

The marketing team for Viagra doesn’t use email newsletters. You can probably guess why – but I have often thought for some time that anyone...

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post thumbnail for How To Write An Open Letter Like Jeff Bezos

06 2013 August

How To Write An Open Letter Like Jeff Bezos

The open letter is an art form that not enough companies have learned to use effectively. This morning after the announcement that The Washington Post...

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post thumbnail for Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)

28 2013 May

Brand Reputation And Why All PR Actually Is Good PR (Unless You’re Already Famous)

Lots of people who don’t work in public relations will tell you that “all PR is good PR.” In other words, if people are talking...

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post thumbnail for Culpa Marketing: How To Win By Publicizing Screw Ups

01 2013 May

Culpa Marketing: How To Win By Publicizing Screw Ups

There is nothing more powerful than a genuine heartfelt apology. At least, that’s what JCPenney is hoping based on a new ad the brand just...

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post thumbnail for Iron Chef, Truffles and Surviving Clueless Criticism

18 2013 March

Iron Chef, Truffles and Surviving Clueless Criticism

Imagine you’re a chef. You have spent the last twenty years learning your craft. Studying ingredients and cooking techniques. Working for sometimes maladjusted and dictatorial...

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post thumbnail for The Script Of Improv – What Is (And Isn’t) Real Time Marketing

26 2013 February

The Script Of Improv – What Is (And Isn’t) Real Time Marketing

A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...

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post thumbnail for The Alignment Gap, Concierge Marketing And The Future Of Agencies

18 2013 February

The Alignment Gap, Concierge Marketing And The Future Of Agencies

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...

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post thumbnail for Best and Worst of Super Bowl Marketing Strategy: 2013 Edition

04 2013 February

Best and Worst of Super Bowl Marketing Strategy: 2013 Edition

Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads. Sure it’s nice when...

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post thumbnail for The 2012 Influential Business Book Shortlist

01 2013 January

The 2012 Influential Business Book Shortlist

The books on your shelf say something about you. That’s why most of us have books that we put on our shelves over the past...

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post thumbnail for How The NRA Just Used The 3 Biggest PR Crisis Response Tricks In The Book

21 2012 December

How The NRA Just Used The 3 Biggest PR Crisis Response Tricks In The Book

When the tragedy struck in Newtown, the National Rifle Association (NRA) decided to take down their Facebook page and go dark. In the press conference...

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post thumbnail for How To Miss A Huge Social Media Opportunity

26 2012 November

How To Miss A Huge Social Media Opportunity

As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...

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