17 2024 September
This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over
How will you avoid the toxic conversations that often come along with an election cycle? It might start with avoiding social media altogether. Yogurt brand Stonyfield...
Read Now29 2024 August
In a World of Digital Silence, What Should Anything Sound Like?
Electric cars are quiet. Maybe too quiet. The problem, as some public health groups warn, is that electric cars dramatically increase the risk of accidents with...
Read Now26 2024 August
How Crocs Is Taking a Page from LEGO’s Marketing Playbook
Brand partnerships can be tricky. One partner may eclipse the other. It can be hard to stand out or make the right commitments. I’ve always...
Read Now09 2024 August
Best & Worst Marketing Ideas from the Paris 2024 Olympic Games
It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial...
Read Now05 2024 July
How 7879 Is Transforming the Jewelry Resale Market
Putting your money into buying gold has long been considered one of the most stable investments. Buying jewelry, though, is rarely as safe of a...
Read Now24 2024 June
What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?
This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself....
Read Now18 2024 April
Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend
Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities...
Read Now05 2024 April
The Disturbing Truth About How Trader Joe’s Sources New Products
Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately,...
Read Now14 2024 March
Why the Key to Bringing Traditional Medicine Back Might Be Better Branding
Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...
Read Now13 2024 February
The Truth About Paid Reviews Might Not Be What You Think
I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy...
Read Now10 2024 February
New RXBands Offer a Secret Stretch Code and a Marketing Case Study
Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band...
Read Now19 2024 January
What Really Happens When ChatGPT Writes Your Sales Copy …
Introducing Glüxkind Rosa: The Future of Parenting. Rosa is not just a stroller; it’s a revolutionary AI-powered companion designed to make parenting effortless and enjoyable....
Read Now11 2024 January
Mickey Mouse Enters the Public Domain … Here’s What It Means
The first big meme of the year is Mickey Mouse finally entering the public domain, which means creators can use the iconic Disney character to...
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