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post thumbnail for This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over

17 2024 September

This Yogurt Brand Will Pay You $1000 To Stay Off Social Media Until After the Election Is Over

How will you avoid the toxic conversations that often come along with an election cycle? It might start with avoiding social media altogether. Yogurt brand Stonyfield...

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post thumbnail for In a World of Digital Silence, What Should Anything Sound Like?

29 2024 August

In a World of Digital Silence, What Should Anything Sound Like?

Electric cars are quiet. Maybe too quiet. The problem, as some public health groups warn, is that electric cars dramatically increase the risk of accidents with...

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post thumbnail for How Crocs Is Taking a Page from LEGO’s Marketing Playbook

26 2024 August

How Crocs Is Taking a Page from LEGO’s Marketing Playbook

Brand partnerships can be tricky. One partner may eclipse the other. It can be hard to stand out or make the right commitments. I’ve always...

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post thumbnail for Best & Worst Marketing Ideas from the Paris 2024 Olympic Games

09 2024 August

Best & Worst Marketing Ideas from the Paris 2024 Olympic Games

It’s time for another review of the best and worst of the Olympic Games marketing. This isn’t a complete list but some of my initial...

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post thumbnail for How 7879 Is Transforming the Jewelry Resale Market

05 2024 July

How 7879 Is Transforming the Jewelry Resale Market

Putting your money into buying gold has long been considered one of the most stable investments. Buying jewelry, though, is rarely as safe of a...

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post thumbnail for What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?

24 2024 June

What If Award Winning Ads from Cannes Became Open Source for Anyone to Use?

This week is the Cannes Creative Festival and so there are plenty of the usual healthy jokes about Cannes being a yacht-party fueled satire of itself....

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post thumbnail for Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend

18 2024 April

Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend

Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities...

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post thumbnail for The Disturbing Truth About How Trader Joe’s Sources New Products

05 2024 April

The Disturbing Truth About How Trader Joe’s Sources New Products

Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately,...

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post thumbnail for Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

14 2024 March

Why the Key to Bringing Traditional Medicine Back Might Be Better Branding

Yes, this headline and the article it references are a conclusion that only a marketer could make. But it does have a point about how people react...

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post thumbnail for The Truth About Paid Reviews Might Not Be What You Think

13 2024 February

The Truth About Paid Reviews Might Not Be What You Think

I have paid for a book review. Most authors have too, in one way or another. If this fact shocks you, then you might enjoy...

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post thumbnail for New RXBands Offer a Secret Stretch Code and a Marketing Case Study

10 2024 February

New RXBands Offer a Secret Stretch Code and a Marketing Case Study

Here’s something you probably haven’t seen before … a protein bar company launching a discount code promo that only appears once on an exercise band...

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post thumbnail for What Really Happens When ChatGPT Writes Your Sales Copy …

19 2024 January

What Really Happens When ChatGPT Writes Your Sales Copy …

Introducing Glüxkind Rosa: The Future of Parenting. Rosa is not just a stroller; it’s a revolutionary AI-powered companion designed to make parenting effortless and enjoyable....

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post thumbnail for Mickey Mouse Enters the Public Domain … Here’s What It Means

11 2024 January

Mickey Mouse Enters the Public Domain … Here’s What It Means

The first big meme of the year is Mickey Mouse finally entering the public domain, which means creators can use the iconic Disney character to...

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