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post thumbnail for How AI Is Exposing the Idiocy of Influencer Marketing

28 2025 July

How AI Is Exposing the Idiocy of Influencer Marketing

Recently, an AI generated influencer went viral at Wimbledon. She wasn’t the first, but there was a ​firestorm of stories about how she is the...

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post thumbnail for How Carnival Cruise Killed Their Loyalty Program … And What Happens Next

09 2025 July

How Carnival Cruise Killed Their Loyalty Program … And What Happens Next

In mid-June, Carnival Cruise Lines launched what may be the most shocking (and potentially destructive) experiment in the history of loyalty programs. They essentially ​announced...

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post thumbnail for A Lesson In Marketing Strategy From the Cheetos Shape Hunt

19 2025 June

A Lesson In Marketing Strategy From the Cheetos Shape Hunt

Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...

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post thumbnail for The Coffee Shop That Accepts Gossip and Rumors as Payment

28 2025 May

The Coffee Shop That Accepts Gossip and Rumors as Payment

Good News Coffee might be my new favorite coffee shop. Unfortunately for me, they only have locations in Barcelona, Paris, Madrid and Amsterdam so far....

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post thumbnail for Useless Rebranding and the Underappreciated Marketing Strategy of Doing Nothing

23 2025 May

Useless Rebranding and the Underappreciated Marketing Strategy of Doing Nothing

HBO rebranded to HBO Max, and then to Max … and now back to HBO Max. Meanwhile Google is losing their longstanding “I’m Feeling Lucky”...

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post thumbnail for Why the Nike Backlash May Be Just the Beginning

02 2025 May

Why the Nike Backlash May Be Just the Beginning

When Jennifer and I wrote Beyond Diversity, one of the first things we talked about was blind spots. We knew that there would be things we...

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post thumbnail for The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”

12 2025 March

The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”

There aren’t many brands that define their entire category so much that people literally use the brand name interchangeably to describe the product. Kleenex has...

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post thumbnail for How a Pharma Ad Ban Could Shift the Landscape of Television Advertising

10 2025 March

How a Pharma Ad Ban Could Shift the Landscape of Television Advertising

The advertising industry is anxiously awaiting potential news that newly appointed HHS Secretary Robert F. Kennedy Jr. who started his term by single-handedly bringing the...

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post thumbnail for Inside the Blind Box Phenomenon Fueling the Resurgence of the Art Toy Industry

06 2025 March

Inside the Blind Box Phenomenon Fueling the Resurgence of the Art Toy Industry

Outside a Pop Mart store in Vietnam there is a line around the block at 2am. The cause for all this excitement is the latest blind...

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post thumbnail for Is This the Age of the Obscured Brand Logo?

17 2025 February

Is This the Age of the Obscured Brand Logo?

There was a longstanding joke among my agency friends about the type of feedback we would often get from corporate clients when presenting our creative...

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post thumbnail for 4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

24 2024 December

4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition

This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad...

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post thumbnail for The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

27 2024 November

The Win-Win Strategy of Jaguar’s Controversial New Brand and Logo

British luxury car brand Jaguar just launched a new rebrand and it’s sparking some controversy online because of how radically it moves away from the very recognizable...

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post thumbnail for Victoria’s Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?

30 2024 October

Victoria’s Secret Brought Back Their Runway Show as an Example of How They’ve Changed. Did It Work?

Six years ago, Victoria’s Secret shelved their popular runway show after significant blowback from media and consumers alike who felt the show was objectifying women....

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