14 2017 July
Fender Uses eLearning To Help Guitarists Not Give Up So Easily
For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now02 2016 September
B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear
Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is...
Read Now12 2016 February
Grammys Get GoPros, Amazon In Retail And Diet Coke’s Bold Experiment
This was a big week in marketing, as the Super Bowl shined a spotlight on the best and worst of advertising (read my recap here)...
Read Now31 2013 January
David Hasselhoff, Pinterest and the Upside of One Hit Wonders
Marian Gold probably never met David Hasselhoff. Back in the 1980s, Gold was the lead singer for a band called Alphaville that produced one of...
Read Now26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now22 2012 November
The Lost Choir on Thanksgiving
It is Thanksgiving day and you’re probably thinking about food. Or spending time with family. But one thing you won’t be able to avoid is...
Read Now25 2012 September
What Madonna Knows (And NFL Refs Don’t) About Pleasing A Crowd
It was quite a scene last night. On Monday Night Football, on the final play of a game between the Green Bay Packers and the...
Read Now29 2012 June
“Somebody I Used To Know” & The Co-Created Future Of Musical Storytelling
The moment in 1981 when MTV officially launched its music channel by airing The Buggles’ “Video Killed the Radio Star" was a big moment in...
Read Now21 2012 May
How To Be A Better Entrepreneur, Friend, Parent, Marketer & Human
NOTE FROM ROHIT: Likeonomics is now AVAILABLE – if you read my previous post and decided to wait to buy it because I asked you...
Read Now03 2011 May
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
What if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of...
Read Now20 2010 September
How A Portuguese Singer Got 20 Million Views On YouTube
Ana Free is a singer and songwriter from Portugal who started her career with a simple idea. For the past three years she has been...
Read Now01 2010 February
The 52nd Grammys Offer Hope For The Future Of Music
Last night was an unlikely stage to unveil the future of music. The 52nd Annual Grammys were on the last Sunday in January as they...
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