26 2024 January
Meet the Bizarre Top Ten Finalists in the 2024 Guthman Musical Instrument Competition
In early March on the campus of Georgia Tech 10 finalists will meet for a face-to-face competition to take home a $10,000 prize and bragging rights...
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17 2023 October
The Las Vegas Sphere Could “Change Live Entertainment Forever”
I don’t often buy into the cringe-worthy hyperbole you often get from press releases, but the opening of The Sphere in Las Vegas might not be exaggerating...
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14 2023 October
SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast
Next week I'll be back in Australia speaking at the international edition of SXSW in Sydney. In addition to doing a Featured Session, I'll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).
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09 2023 August
Korean Pop Star Releases Latest Song in Six Languages Using AI
What if AI could serve as a linguistics coach for a talented musician? That’s essentially what K-pop music label HYBE created using technology from AI...
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17 2023 July
How Coldplay Is Redefining What Sustainability Means for Music Concerts
What if a music concert was created with sustainability as a priority? Coldplay is showcasing just how significant a difference this could make in their...
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03 2020 September
The Non-Obvious Insights Show – Episode #233
This week’s stories will include desperate airlines selling in-flight meals online, the LA Olympic committee’s brilliantly inclusive new logo, how to use stupidity to get...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now12 2019 July
6 Marketing Lessons From Ed Sheeran
There is a moment during a show at the Austin City Limits where Ed Sheeran finally starts to perform his biggest hit at the time:...
Read Now17 2018 October
Amy Winehouse And How Dead Artists Might Come Back On Tour As Holograms
This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse,...
Read Now26 2018 March
Black Mirror Predicting Reality, Coke Uses Blockchain And Spotify Tries To Be The Netflix Of Music
If you are a fan of the Netflix sci-fi series Black Mirror, this was a surreal week. Walmart patented autonomous robot bees (which get hacked to...
Read Now14 2017 July
Fender Uses eLearning To Help Guitarists Not Give Up So Easily
For anyone who has ever aspired to play the guitar, taken a few lessons and then given up … Fender has a new solution to...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now02 2016 September
B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear
Content featured big this week as new initiatives from GoPro and IBM both received a lot of coverage and discussion. Brands moving into content is...
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