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Why I Paid Human Musicians + Artists to Create the Sonic Identity for My Podcast

Non Obvious Show

Earlier this week I posted on LinkedIn about a project that my team and I have been working on for nearly a year. During the pandemic, I created a video show which many of you watched. After a smart suggestion (and fair criticism) from Chhavi about how two heads talking wasn’t really compelling on video … I … Read more

Imagining the Future of Hip Hop and Art in 50 Years

Imagining the Future Of Hip Hop and Art In 50 Years

The day after the Met Gala, the Internet was flooded with deep fakes of celebrities who weren’t there, wearing things they never wore. Some of them were pretty convincing. The future of art, fashion, and music will see all sorts of disruptions in the coming years from technology like this. Where is all of this headed? … Read more

Meet the Bizarre Top Ten Finalists in the 2024 Guthman Musical Instrument Competition

Meet the Bizarre Top Ten Finalists In The 2024 Guthman Musical Instrument Competition

In early March on the campus of Georgia Tech 10 finalists will meet for a face-to-face competition to take home a $10,000 prize and bragging rights in the Guthman Musical Instrument Competition. The contest is attracts innovators who are inventing the “world’s next generation of musical instruments.” This year’s finalists come from five countries and include The … Read more

The Las Vegas Sphere Could “Change Live Entertainment Forever”

LV Sphere

I don’t often buy into the cringe-worthy hyperbole you often get from press releases, but the opening of The Sphere in Las Vegas might not be exaggerating (much). The Sphere is a huge dome structure covered by LED lights and large enough to fit the Statue of Liberty inside. The opening show is a new live set … Read more

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#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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