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What would a world without any new music sound like? Perhaps we are already there, a reality music writer and journalist David Rowell explores in this deep exploration of the current and potential future of music and those who create it. From considering what it means for holographic versions of dead musicians to be going … Read more
Michael Jackson recorded 12 songs with his longtime producer Bryan Loren that were never released to the public. According to multiple sources, the songs have been collecting dust in the archives of the estate run by MJ’s family. Recently cassette recordings of these songs were found in the bottom of a box somewhere and now an auction … Read more
Recently it seems like stories about social media often center on the negative impact of various platforms making it easy to spread misinformation, fuel hate or generally inspire an ever-present sense of insecurity about ourselves. This week I was reminded of one of the upsides of social media … the ability to share perspectives worth … Read more
In case you missed it, at this past weekend’s Grammy Awards, the Beatles took home the win for Best Rock Performance for the AI-assisted track “Now and Then.” Before you go down the rabbit hole of seeing this as the first step in the music apocalypse, it’s important to note exactly what was done here. … Read more
The first nine shows of Puerto Rican rapper Bad Bunny’s upcoming summer tour are sold out. That’s not particularly surprising. The interesting thing about them is that they all happen in Puerto Rico and tickets were only available to Puerto Rico residents through in-person sales (to prevent scalpers from getting tickets as much as possible). … Read more
Imagine if the way you remember a moment from your past was dependent on the music you were listening to at the time. It turns out this may be exactly how our brains work to process memories. As a Fast Company article this week notes: “When participants listened to emotionally charged music while recalling the neutral stories, … Read more
Can a song capture 50 years of one of the most iconic buildings in the world? Tim Minchin is an Australian composer who was commissioned to answer this question last year as part of the 50-year anniversary celebration for the Sydney Opera House. He shared the story of how he did it on stage this … Read more
Earlier this week I posted on LinkedIn about a project that my team and I have been working on for nearly a year. During the pandemic, I created a video show which many of you watched. After a smart suggestion (and fair criticism) from Chhavi about how two heads talking wasn’t really compelling on video … I … Read more
If you are a certain age, you might remember Milli Vanilli. I still have a cassette tape of their album that I could have resold for the same price I probably bought it for … since it was officially recalled. Back at the time, that fact alone made me want to keep it. In case … Read more
There is a moment in Katy Perry’s new video for “Woman’s World” where she sticks a gas pump into her backside and turns the clock backward to a 2010s era pop video that had Rolling Stone magazine offering some heavy criticism: “rarely has someone so misread the room.” For her part, Perry defended her video suggesting … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
