12 2018 September
What You Can Learn About Storytelling From The Movie “Searching”
How many times would you watch a movie? When it comes to the hot new thriller Searching from first-time director Aneesh Chaganty, you will need more than...
Read Now12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now01 2018 August
Binge Rooms: The Ultimate Immersive TV Experience
Back when I worked at a marketing agency I remember those times when I would see a campaign so inspired it would immediately make me...
Read Now15 2018 July
How The Backlash Of Superfans Might Ruin Entertainment For The Rest Of Us
Logan director James Mangold is worried that “the fear of upsetting an eager mob” of online fans might drive smart, creative people out of creating...
Read Now26 2017 September
Kingsman 2 Director Is Annoyed Trailer Gives Away Too Much
If you are like me, you’re frequently frustrated by just how much of a film the trailer often gives away. You’re not alone. Kingsman 2 Director Matthew...
Read Now14 2017 September
Professional Clowns Have A Creepiness Problem, Thanks To “It”
The popularity of the horror film “It” has created some predictable losers … professional clowns. After a group of clowns had a slate of birthday...
Read Now13 2017 September
What A List Of The Most Streamed Star Trek Episodes Means
Just ten days before the highly anticipated Star Trek: Discovery finally premieres, Netflix released a timely list of the most frequently re-watched Star Trek episodes. If you are...
Read Now20 2017 January
Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea
This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of...
Read Now13 2017 January
Kodak Brings Back Film, How To Be Funny On Stage, and the Professional Snowball Fighting League
The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future,...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now07 2016 October
The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple
Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the...
Read Now22 2016 July
The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...
Read Now08 2016 July
The Scary Future Of Media Consumption And Other Non-Obvious Insights
Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each...
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