26 2016 February
Whiny Millennials, Selfie Payments and Yelp Sells Its Data
This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long...
Read Now19 2016 February
Deadpool Marketing Secrets, Adidas’ Subscription Box and a $3 Android Phone
As the mainstream news this week alternated between reports of Apple’s “showdown” with the US government and the latest idiotic rant from Kanye West, there...
Read Now09 2015 March
Why “Strategic Pillars” Don’t Work For AT&T (Or Your Brand Either)
Last week at the Mobile World Congress in Barcelona, AT&T announced a new partnership with Microsoft to produce a suite of mobile Office products and wireless plans...
Read Now03 2013 September
3 Ways Dumb Phones Might Save Nokia
Last month Nokia quietly missed the opportunity of the decade. It wasn’t easy to spot. Amidst all the news about the mega-implications of the Microsoft-Nokia...
Read Now26 2013 February
The Script Of Improv – What Is (And Isn’t) Real Time Marketing
A theater show happens in real time. It’s live on stage and the actors are actually saying the lines as you watch them. And if...
Read Now22 2013 January
How Samsung Wins By Channeling Its Inner Seinfeld
Samsung’s first hit ad for the new Galaxy phone was a parody of mindless Apple-istas waiting in line outside an Apple store. It introduced a...
Read Now10 2012 December
2013 Trend – Shoptimization
What’s the Trend? Technology helps optimize the process of buying everything from fashion to medical prescriptions. As consumers become more conscious about what they buy,...
Read Now28 2012 November
How To Spot A Trend: 7 Social Media Trends That Matter In 2013
There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...
Read Now26 2012 November
How To Miss A Huge Social Media Opportunity
As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come...
Read Now03 2012 October
How Personal Relationships Will Make (Or Break) The Future Of The Arts
For Nate Dern, the unlikely path to acting micro-stardom would come from a simple three letter catchphrase that most people would barely consider a word....
Read Now23 2012 July
12 Big Trends Transforming The World Of Retail Right Now
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...
Read Now04 2012 May
5 Marketing Lessons From Uber (The World's Best Travel App)
Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...
Read Now19 2011 January
A Guide To Geolocation & Geosocial Marketing In 2011
One of the topics that has gotten a lot of attention from forward thinking marketers in the last year is the potential for geolocation and...
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